Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base.

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Vengreso

APRIL 7, 2022

Imagine how much more targeted your outbound marketing or prospecting could be. . That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game. What Really is Intent Data?

Intent 95

Intent Maximizer Intent Signal Data 95

BuzzBoard

JANUARY 12, 2024

Therefore, it’s become crucial for marketing and sales professionals to adjust between personalized outreach and taking exceptional steps that might be counterproductive. This not only contributes to revenue growth but also fosters brand loyalty, a priceless asset in the world of small and local business marketing.

Maximizer 52

Maximizer Opportunity Marketing Policies 52

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

SBI Growth

AUGUST 6, 2020

As you continually work on fine-tuning your sales organization, how can you best ensure that every prospect interaction contributes to a cohesive customer narrative that, ultimately, maximizes your sales? Through our work helping leading companies grow their revenue year after.

Data 386

Data Maximizer How To Revenue 386

BuzzBoard

MARCH 23, 2024

The Need to Maximize Google My Business for Local SEO Success Salespeople at digital marketing agencies, selling to small and local businesses, must leverage Google My Business (GMB) as a critical strategy for local SEO success. The key to maximizing GMB for local SEO involves understanding Google’s algorithm.

Google 52

Google Maximizer Ideal Customer Profile Strategy 52

BuzzBoard

DECEMBER 22, 2023

Even as technology has delivered a deluge of data and analysis, we struggle to synthesize insights at the speed modern business demands. Demand transparency from the technology providers; ask whether they have developed the tool using diverse data, etc. This helps avoid biased results. What if integrating with legacy systems?

Maximizer 105

Maximizer Tools Lead Rank Pivotal 105

Lead411

APRIL 4, 2024

Mastering CRM Hygiene: Elevating Your Data Strategy with Lead411 The success or failure of your company hinges on the reliability and cleanliness of your customer relationship management system. Learn more about Lead411 and how it can optimize your data strategy, as well as the importance of CRM cleanliness, in this in-depth tutorial.

CRM 52

CRM Data Strategy Buyer Intent 52

Alice Heiman

MAY 4, 2023

Leading indicators, lagging indicators, qualitative data, and quantitative data might sound like boring topics for your sales meetings. You need data daily and weekly that tells you what to do before it’s too late. Quite the contrary, Michael Ingram of SalesOps.io Sales revenue is a lagging indicator of success.

Maximizer 69

Maximizer Revenue Scale How To 69

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Pipeline

OCTOBER 16, 2023

This blog will answer this question along with some other topics about CRM ROI, namely how to calculate the ROI, some basic sales and marketing KPIs to consider, and three effective ways to maximize your CRM return. So, which data is true? How Much Can a CRM Increase Revenue? times more than the $5.60 times more than the $5.60

Maximizer 52

Maximizer CRM ROI How To 52

Sales Hacker

SEPTEMBER 8, 2022

Renewal time is always stressful for companies, but especially in a recessionary market. Use data to build credibility. Ensure your customer success team always shares relevant data with the client throughout your relationship. Make sure to give them simple, yet impactful data that can be easily shared with their executives.

Maximizer 110

Maximizer Survey B2B Loyalty 110

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. You’re not using data to make better decisions.

Email Marketing 248

Email Marketing Marketing Follow-up Data 248

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Hubspot Sales

NOVEMBER 21, 2023

They serve as a central hub for managing customer data, tracking interactions, and fostering meaningful relationships. To truly unlock its potential and maximize its impact, businesses need to optimize their CRM strategies. Implement data validation rules to prevent incorrect or inconsistent data entry.

CRM 76

CRM Data Customer Hubspot 76

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales and Marketing Management

FEBRUARY 5, 2021

From amassing critical consumer data to scheduling email campaigns and mapping customer journeys, there’s no end to the streamlined advantages sales tech can bring to the table. Instead, redirect your energies toward maximizing messaging potential. Note: These platforms should be integrated wherever possible.

Scale 177

Scale Maximizer Strategy How To 177

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. What happens when your data source and CRM don’t sync up? Practicing good data hygiene is essential.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Smooth Sale

MARCH 25, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Are You Taking The Proper Steps To Maximize Employee Loyalty? Note: Victoria Araj provides today’s guest blog, ‘Are you taking the proper steps to maximize employee loyalty?’ ’ Victoria Araj is the Editorial Content Leader Team Leader at Rocket Central.

Loyalty 78

Loyalty Maximizer Lead Rank Hiring 78

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Understanding your target audience will allow you to better comprehend buyer intent data.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

Sales and Marketing Management

FEBRUARY 5, 2021

From amassing critical consumer data to scheduling email campaigns and mapping customer journeys, there’s no end to the streamlined advantages sales tech can bring to the table. Instead, redirect your energies toward maximizing messaging potential. Note: These platforms should be integrated wherever possible.

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

BuzzBoard

MARCH 27, 2023

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52

Data Account Based Marketing Marketing SalesForce 52

BuzzBoard

MARCH 27, 2023

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52

Data Account Based Marketing Marketing SalesForce 52

SBI Growth

SEPTEMBER 19, 2021

On today’s show, serial entrepreneur Jeron Paul, Cofounder and CEO of Spiff, explains how he started, grew, and exited 3 successful ventures. Jeron and SBI’s CEO, Matt Sharrers, talk about the elements needed to drive a growth culture, including a Revenue.

Maximizer 194

Maximizer Revenue Ideal Customer Profile SalesForce 194

Appbuddy

OCTOBER 25, 2022

This means that you must prove you care about your customers as individuals and try to understand their unique needs at every touchpoint—especially when you’re sending them regular marketing emails. That is, if you give your team the tools and knowledge they need to manage, track, and update this data so they can use it when it matters most.

Email Marketing 52

Email Marketing Data Marketing Ideal Customer Profile 52

PandaDoc

MARCH 29, 2024

In large companies, a deal desk team can comprise as much as 10 people with backgrounds in areas like legal, marketing, product management, or finance. As it tracks data in a document while it is moved through teams, you can monitor who accessed the doc and made changes.

Maximizer 52

Maximizer Proposal How To Negotiation 52

Sales and Marketing Management

APRIL 10, 2017

Author: Joe Andrews In a previous article we laid out why knowing your ideal customer profile (ICP) and total addressable market (TAM) is critical to growing your revenue. They bring focus and efficiency to your team, and they enable you to execute targeted go-to-market strategies like account-based marketing.

Ideal Customer Profile 120

Ideal Customer Profile Maximizer Marketing InsideView 120

Sales and Marketing Management

JUNE 27, 2019

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first.

Marketing 274

Marketing Lead Rank Lead Scoring Analytics 274

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

LeadFuze

SEPTEMBER 2, 2023

In this post, we’ll break down proven steps that will help streamline your lead tracking efforts while maximizing conversions – keeping your business ahead of competition. However, it’s not all rosy across the board; about one out of every ten sales reps report feeling unsupported by their marketing teams.

Maximizer 52

Maximizer Lead Rank Lead Scoring Leads 52

Sales and Marketing Management

MAY 4, 2020

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. You’re not using data to make better decisions.

Email Marketing 265

Email Marketing Marketing Follow-up Data 265

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Chorus.ai

NOVEMBER 10, 2020

It’s something sales professionals of all kinds are preoccupied with during the current market downturn, and for good reason. It’s a bear market, and cash-strapped prospects will not part from their budgets easily. However, your sales organization is in a unique position to increase customer value in a lean market.

Maximizer 93

Maximizer Lead Rank Lead Scoring Customer 93