Green Lead's B2B

MAY 13, 2013

There is a whole set of new, fun, exciting demand generation tactics happening right now. Video is the next wave and we know enough know to provide useful advice. B2B demand generation is fun again and there is a lot to learn and go test.

Demand Generation 20

Demand Generation Demand Generation Targets ACT Trends 20

SBI Growth

OCTOBER 5, 2013

Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events. The software automates lead management and campaign management.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Instead, Gainsight hosted a conference about the practice of customer success, theorizing that through early conversations, they could create value for a persona who would eventually buy their software.

Media 71

Media Company Distribution How To 71

SBI

JUNE 19, 2019

The prestigious CODiE Awards , hosted by the Software & Information Industry Association (SIIA), recognize the companies producing the most innovative businesses technology products across the country, and around the world. Michael Cotoia, CEO, TechTarget. NEWTON, MA – JUNE 17, 2019: TechTarget, Inc.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

SalesFolk

JANUARY 26, 2021

Watch this quick video I made that explains why you shouldn’t blindly copy anyone’s email template: **HINT : It has NOTHING to do with the ethics of plagiarism, but rather the fact this is highly ineffective. However, the end result was me getting spammed with my very own email templates. .

Hubspot 52

Hubspot Demand Generation Demand Generation Targets Fashion 52

SBI

OCTOBER 12, 2017

Just because metrics shift from demand generation to revenue doesn’t mean inbound strategies should be abandoned — they just need to be tweaked. If all you’re doing is scoring leads based on how many times they hit your site, the number of items they download, the number of videos they watch, etc.,

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

The Spiff Blog

OCTOBER 18, 2022

He started in tech doing QA at a video game company in the L.A. After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. In his free time, Kevin loves to hike, bike, play sports and video games, and rockhound. Megan McGinley, Demand Generation Manager.

Meeting 72

Meeting Engineering Commission Sports 72

The Pipeline

AUGUST 5, 2011

We at Software Advice typically focus on sales force automation software , but we decided to broaden our focuse and see what is available on mobile devices to match the needs of a mobile sales force. You can see her articles regularly on the Software Advice blog. Add video comment. Demand Generation.

Pipeline 275

Pipeline Hiring Travel Twitter 275

Chorus.ai

JANUARY 10, 2020

Her previous roles in sales include Senior Manager of Inside Sales at Gong.io, a revenue intelligence company, and Regional Vice President of Business Development – Enterprise West at G2, the world’s largest B2B tech marketplace for software and services. In July 2019, Becc joined Chorus.ai as Head of Sales Development.

Scale 114

Scale Webinar Metrics Hiring Demand Generation Agencies 114

The Pipeline

JANUARY 13, 2012

I had a call from Bob, a director of sales with software company. While he liked some of the ideas, he felt it would be difficult to follow some of the discipline proposed, because they “we’re a different type of company, and being public, puts additional demands on us, especially at month end and quarter end.”

Pipeline 224

Pipeline Cancellation Sales Cycle Cold Calling 224

Gong.io

OCTOBER 12, 2022

Our Revenue Intelligence software helps with: . Understand what happens to leads in the funnel (Demand Generation teams). We created this 59-second “announcement” video that only used real customer audio snippets. Feel free to browse our product page for the full breakdown, but the short version is this: . Marketing win.

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

The Pipeline

OCTOBER 3, 2011

A variation on the familiar “oh no, it is not the hardware, it’s a software issue” ya right. Add video comment. Demand Generation. The first encounter was with a CSR, who quickly tried to convince me that it had nothing to do with their (lack of) service, and was likely my router. Sales eXchange.

Pipeline 227

Pipeline Customer Demand Generation Agencies Hiring 227

SalesLoft

JANUARY 2, 2020

Sales Gravy (Jeb Blount) | Thousands of free sales articles, videos, podcasts, tips, training, and advice by the top sales experts, authors, and trainers. LinkedIn Sales Solutions | The LinkedIn Sales Blog is a top resource for sales professionals – learn about social selling, top sales strategies, and Sales Navigator tips and tricks.

Lead Rank 52

Lead Rank Webinar Metrics Lead Scoring Inside Sales 52

BrainShark

FEBRUARY 5, 2010

Staci Gregg from Software Spectrum talks about improving demand generation results through the use of video presentations.

Campaigns 48

Campaigns Demand Generation Demand Generation Targets How To 48

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Video Marketing - A Surprising Trend. The Impact of Mobile.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

The Pipeline

MAY 12, 2011

He is internationally known for his ground breaking work in evaluating sales people, he is the developer of a tool for evaluating sales forces, and the co-developer of several software and web applications that help sales managers coach and hold their salespeople accountable. Add video comment. Demand Generation.

Pipeline 255

Pipeline Conference Cold Calling Hiring 255

Fill the Funnel

NOVEMBER 8, 2010

Peter Stewart, SVP Collaboration Technology Solutions, PGi entertained the audience with a series of entertaining videos and then introduced the attendees to a new virtual meeting web tool - iMeet. Demand Generation Tactics that Create Synergy between Sales & Marketing. Mission accomplished Gerhard! funnelholic at SM20.

Twitter 83

Twitter Conference Axonom SAP 83

Engage Selling

MARCH 28, 2012

Greenfield Services is the premier demand generation consultancy in North America dedicated to two main markets: hospitality & meeting industry suppliers such as hotels, resorts, conference venues and destination marketing organizations, and membership-based, professional & trade associations.I

Demand Generation Agencies 75

Demand Generation Agencies Opportunity Hotels Conference 75

Sales Hacker

JUNE 16, 2022

Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Demand gen orgs should always be looking at efficiency metrics and know exactly where they would need to pull back if/when the market gets tough. Related video: How I Gained 10,000 LinkedIn Followers in 7 Months.

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

Sales Hacker

AUGUST 7, 2020

VP Nokia Software, North America Sales. BMC Software. Traction on Demand. Zoom Video Communications. Lucid Software. VP of Software Solutions. VP Demand Generation. Sales Technology. Training & Coaching. Customer Success. Career Development. Jobs and Hiring. Leadership. Amy Appleyard.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

The Pipeline

APRIL 15, 2011

Marketing automation software generates the data marketers need to provide new levels of support to sales. Add video comment. Demand Generation. Dan Waldschmidt. Salesleaders. The Salesman. Add a Comment. Name (required). Mail (will not be published) (required). Click here to cancel reply. " A Christmas Song.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

The Pipeline

JULY 29, 2011

As you grow your inbound strategies, follow one of the leading software and content providers in this small and medium business space, Hubspot. And the easier and more comprehensive your software, the better. Add video comment. Demand Generation. Ask them when they want their next follow-up, and follow up.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Delicious Sales

MAY 2, 2012

Software (1035). Demand Generation (181). MORE >> 21 Tweets THE SALES HUNTER | SATURDAY, AUGUST 10, 2013 VIDEO SALES TIP: Would You Buy From You?! Check out the below video to better understand what I mean: Copyright 2013, Mark Hunter “The Sales Hunter.” Sales (12918). Marketing (6398).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Vengreso

MARCH 2, 2021

asking their peers in social forums, engaging on social media, and consuming videos at least weekly. Modern sellers must develop social selling skills and learn how to use video for sales. In fact, 59% of senior executives say they would rather watch a video than read a post. Sales prospecting has a very targeted approach.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Hubspot Sales

AUGUST 21, 2023

This can be in the form of a blog, whitepaper, or video. Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. First up is the attract phase. You must optimize.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. How about video marketing? Director, Corporate Marketing at Act-On Software , a marketing automation provider.

Marketing 192

Marketing eBook Social Media Trade Show 192

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. How about video marketing? Director, Corporate Marketing at Act-On Software , a marketing automation provider.

Marketing 120

Marketing eBook Social Media Trade Show 120

Vengreso

MAY 5, 2022

Sales training, product, and market information, a great CRM, and sales enablement software are all essential factors that can shape the sales reps’ chances of success. However, the software itself remains a vague concept in the buyer’s mind unless they can see it in action. Let’s say, for example, that you are selling a CRM.

Sales Enablement 59

Sales Enablement Lead Rank Sales Operations Demand Generation Agencies 59

Sales Hacker

NOVEMBER 15, 2017

Artificial Intelligence (AI) refers to a system of computers, software, machines and processes that simulate certain aspects of human intelligence such as image perception, voice recognition and reasoning. Content Management System (CMS) is a computer program or software application used to create, modify, store and manage digital content.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Sales Hacker

JUNE 11, 2020

For example, a message to the chief information officer of a large bank will be drastically different than a message to the engineering manager at a software company. An outbound strategy may require hiring either a dedicated BDR team for demand generation or sales reps with specific prospecting skills and networks.

Inbound 100

Inbound Outbound Ideal Customer Profile Top of Funnel 100

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? Create engaging video content. Video content is hugely popular with marketers and salespeople alike – especially on LinkedIn: They generate huge amounts of engagement. In the post above, Allen has shot a video with Amy Mowafi, CEO of MO4.

Lead Generation 84

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 84

Sales Hacker

FEBRUARY 3, 2020

Check out their video below. You learn from the brightest in the industry and meet some incredible business-to-business software-as-a-service founders who share insights on how to scale your business faster. Check out this video from last year to see what they’re all about. Scott Barker, Head of Partnerships, Sales Hacker.

Conference 90

Conference Scale Networking Industry 90

Sales Hacker

OCTOBER 7, 2021

In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

DECEMBER 8, 2017

Powerful buyer influence of software review sites like G2Crowd & Capterra. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. SaaS was the end of forms based software. The continued increase of content noise = more difficult to stand out.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96