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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

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Why Effective Sales Prospecting Requires Specificity

SalesFolk

Too often I see sales and marketing leaders defining their buyer personas as “Marketing” or “C-Suite.” Even more commonly, I see “Operations” getting lumped together with marketing and extremely different departments that manage different aspects of the business. More free Cold Email treats from my sold-out workshop .

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How Does Weather Affect Small Businesses?

Smooth Sale

To counter this, consider using digital marketing techniques to increase visibility online: Offer special promotions and discounts to entice customers during periods of bad weather. Update your real-time inventory software to ensure accurate incoming and outgoing product tracking.

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How to build an automated B2B referral machine

Nutshell

Referral marketing is the unicorn of B2B marketing. In simple terms, referral marketing is when you get your customers to tell their friends about you. But referral marketing isn’t just for brick-and-mortar businesses. At its core, B2B referral marketing drives brings four key benefits to your business.

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Cold Calling in a Digitally Enabled Environment

Vendor Neutral

Chris Beall, ConnectAndSell For 30 years Chris Beall has led software start-ups as a founder or early-stage developer. He believes the most powerful part of a software system is the human being, and that the value key is to let the computer do what it does well — go fast without getting bored — in order to free up human potential.

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Sales Tips: Garbage In, Garbage Out

Customer Centric Selling

While often glossed over, the fact is that salespeople were the data entry people for SFA software. During a workshop I was teaching I asked the VP Sales (Phil) if he was using their offering to forecast. It ultimately produced neater looking reports that were just as far off the mark as the spreadsheets that had been used.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

With so many new SaaS providers hitting the market every month, running some form of partner program feels like table stakes. After all, partnering up with other companies that share customer bases can be a huge asset in amplifying your sales and marketing. HubSpot’s Sales and Marketing Growth Stack.