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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

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Special Coronavirus Measures To Keep Learning

MEDDIC

Markets have already lost 20% in a few weeks, due to the fear of the Coronavirus outbreak, losses and the consequent economic crisis. To support and help learners in this situation, we have created a special discount on all our courses. Two Live Online Workshops per month. The workshops are included in the Full Program.

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Transparent Negotiations: The Counterintuitive Way to Negotiate More Valuable and Predictable Deals

Sales and Marketing Management

Can they commit to more technology to earn a higher percentage discount? Can they pay faster to earn a higher discount? You’re not a charity - and given these levers are all things your company and your compensation plan care about, they are also things you are likely willing to pay them for in the form of a discount. .

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The Worst 4 Letter Words In Sales

The Pipeline

The others are 80% plus the same; the winner has better salespeople or deeper discounts. Not being nasty, but why not have a bake-off with a couple of copier reps, or call me for the name of a SaaS rep who offered me a discount on the first intro call. Like any other asset, garbage in garbage out! Tangible and measurable value.

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Why Effective Sales Prospecting Requires Specificity

SalesFolk

Too often I see sales and marketing leaders defining their buyer personas as “Marketing” or “C-Suite.” Even more commonly, I see “Operations” getting lumped together with marketing and extremely different departments that manage different aspects of the business. More free Cold Email treats from my sold-out workshop .

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Voicemail For Dummies And Other Romantics

The Pipeline

The problem is buyers are jaded and discount much of what sellers say. But I have a captive audience in a workshop, on voicemail you don’t. People will call back to solve a puzzle, but not to be pitched, especially when they are not in the market. But I know you’re good, and you can get past that.

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How to build an automated B2B referral machine

Nutshell

Referral marketing is the unicorn of B2B marketing. In simple terms, referral marketing is when you get your customers to tell their friends about you. But referral marketing isn’t just for brick-and-mortar businesses. At its core, B2B referral marketing drives brings four key benefits to your business.