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SaaS Marketing Best Practices for 2022

Pipeliner

SaaS marketing typically demands a different approach than marketing a physical product or even an intangible service. To achieve the best possible results and avoid all those common pitfalls that plague SaaS marketers, take a look at our selection of the best SaaS marketing practices for 2022. Track Important Metrics.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

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The complete guide to writing much better marketing emails

Nutshell

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

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The top 5 virtual event software platforms of 2020

Nutshell

A virtual event platform is a tool that will allow you to recreate the vibe of an in-person conference or trade expo over the internet. This kind of tool is different from a virtual meeting software like Zoom or GoToMeeting. Interactive workshops. Event marketing options. Audience polls. THAT’S PRO.

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8 smart tactics to find and close new clients for your SMB

Act!

Unlike established global corporations, you may not be able to afford fancy, high-budget marketing strategies and campaigns to reach target markets and potential customers or create brand awareness. The key is to get creative about finding new clients with limited marketing resources.

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Top 5 Virtual Event Platforms of 2020

Nutshell

A virtual event platform is a tool that will allow you to recreate the vibe of an in-person conference or trade expo over the internet. This kind of tool is different from a virtual meeting software like Zoom or GoToMeeting. Interactive workshops. Event marketing options. Audience polls. THAT’S PRO.

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The Pipeline ? Win The Sale Without Compromising on Price

The Pipeline

In these times of shrinking margins and diminishing returns, Mark’s insights will change the way you think about discounting, price, negotiating, and, above all, the all-important concept of value. Sales Tool. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth. Gap Selling.

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