Sat.Jun 17, 2017 - Fri.Jun 23, 2017

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Do Your Account-Based Selling Teams Need a Strategy?

No More Cold Calling

Do sales organizations really need a B2B sales strategy? After all, pundits tell us it’s the buyer’s journey that matters. They’re in control, so shouldn’t account-based selling pros just be prepared to wing it? Besides, developing and implementing any strategy—whether for sales, service, marketing, or products—can take weeks or months. Once you’ve mapped the company sales strategy, you need to consistently dissect it, revise it, and communicate it.

Account 291
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Sales Effectiveness - How to Win Every RFP That You Respond To

Understanding the Sales Force

Image Copyright Gustavofrazao. I am amazed by the sheer number of salespeople who believe they must respond to an RFP, RFQ or RFI. The resources, including people, time and money, required to respond to the specs from just one of these requests is daunting. Some companies have so many requests coming in that they spend all of their time responding to them.

How To 278
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[VIDEO] Real People, Real Sales Intelligence

DiscoverOrg Sales

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. Our gracious host is determined to show two newcomers – from sales and marketing, respectively – how the DiscoverOrg platform powers a bigger pipeline , more appointments, and faster revenue growth.

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How Product Development and Sales Can Work Better Together

SBI Growth

Our expert practitioner today is a Chief Technology Officer who knows a thing or two about the science of understanding buyer behavior to accomplish a product-market fit. To follow along, download our 10th annual workbook, How to Make Your Number in.

Workbooks 229
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Success Breeds Prospects

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca . Most sales people tend to ease off on their prospecting when they have a healthy pipeline. They feel that there is plenty to work, they have a number of prospects on the go, and tell me, that their time is better used to drive the opportunities in the pipeline, and figure that they will prospect for more opportunities once the current pipeline solidifies.

More Trending

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Executive Sales Leader Briefing: Quit Trying to Use Discounts to Close Sales

The Sales Hunter

What makes you think offering a discount is going to be an effective way to close a deal? The reasons are many, but none of them make any sense. The key is to be focused on the value the customer will receive and the outcome they will achieve by buying from you. You can’t cut […].

Discount 219
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[VIDEO] 3 B2B Sales Techniques to Close Cold Leads

DiscoverOrg Sales

What we do in sales at DiscoverOrg is regularly run plays and campaigns that have immediate boosts on our pipeline. Three of those plays we run involve some form of going back to leads that went dead on us and bringing them back to life. The really interesting thing is, we find re-livened leads actually outperform our regular leads. In this video we’ll explain how to use a few techniques in your B2B sales efforts.

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Slow & Low – The Right Recipe For Great Prospecting

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca . Next week both Canada and the US celebrate their respective independence days, which means barbecues galore, and as you may have guessed, an opportune lesson for cold callers everywhere. Most cold callers, carnivores and vegetarians, make the same common errors in executing their telephone prospecting calls, many of these mistakes contribute to their lack of success, making the whole thing a further mess.

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Why You Should Strive to Be a Beginner

The Sales Heretic

I have a black belt in aikido. But that doesn’t mean I’m an expert in the Japanese martial art. Quite the opposite in fact. In aikido—as in many other martial arts—a black belt is not considered to signify mastery. Achieving a black belt means you are now a “beginner.” You have put in several years [.].

Sales 192
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Proving the Business Value of Your Marketing Campaigns

SBI Growth

Modern marketing organizations operate as revenue centers, not cost centers. CEOs at top-performing companies utilize revenue attribution to understand which activities produce revenue bookings. Revenue attribution models give executives a clear line of sight from the corporate strategy through customer.

Campaigns 182
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The Challenge Sale Can Be Mistimed

Sales and Marketing Management

Author: Tim Riesterer, Chief Strategy and Research Officer, Corporate Visions A few months ago, whenever I’d mention in a public event that my company was conducting academic research to determine the best way to communicate a price increase, I’d get a flurry of responses from folks eager to see the results. That research is now complete, and the results, taken together, reveal something critical about challenging the customer in your sales conversa­tions: There is a proper time to provoke and c

Vendor 166
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What’s In Your Sales Pipeline?

The Sales Hunter

Is your sales pipeline moving fast or slow? We do a disservice to our customers when we fail to move them quickly from prospect to customer. Problem you and too many other salespeople have is you can’t move prospects fast because your pipeline is stuck with people who can’t make a decision. You’re better off […].

Pipeline 174
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Time Flies for Sellers – Ideas To Grow Revenue

Score More Sales

It IS almost Q3 and many people are behind in hitting their quotas. Over the years we have written about how distracted sellers get – and sales leaders do as well. We come up with ideas to help counter the slower pace of the first two months of Q3.

Revenue 149
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Grow Revenues From Existing Customers

SBI Growth

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. We leveraged the SBI annual workbook to guide our conversation.

Workbooks 166
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5 Free Online Sales Tools to Empower Your Sales Team

Sales and Marketing Management

Author: Jessica Thiefels Your sales team is a digital workforce, 81 percent of which use tools to identify new leads. Empower them by providing your team with tools that they can use and customize for their own workflow and preferences. The following web and mobile apps can be used to track sales, personalize emails and spend less time scheduling – all of which will empower your employees to close more sales.

CamCard 136
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Sales Motivation Video: Summer Voicemail Tip that Gives You a Sales Advantage

The Sales Hunter

It’s summer, and as most sales leaders like yourself know, it is a prime time when clients and prospects cancel appointments. Want to know how to increase the likelihood of them KEEPING the appointment? Call them to confirm the appointment, and whether you reach them or their voicemail, be sure to remind them you will […].

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Gratitude Is a Two Way Street in Business and Life

Increase Sales

Is it just me or has gratitude become a less traveled street than in years gone by? What happened to personal thank you cards or even small gifts to acknowledge the work efforts of others? Have we become so conditioned to he or she “is getting paid to do” whatever that we have forgotten this simple, human gesture of gratitude? The reason for this question is because of some recent interactions with a local health care facility and its staff.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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How to Survive a Mid-Year Quota Increase

SBI Growth

The harsh reality of being a VP of Sales is getting a quota increase mid- year. It is sometimes masked as a ‘Recovery Plan.’ Don’t be fooled. There are many ways to try and hit this extra revenue. To explore.

Quota 160
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7 Ways Sales People Can Embed The Latest Tech Into Their Roles

MTD Sales Training

The modern day sales person and organisations encounter many issues with embedding the latest technological trends into their daily practices. Please find below a free 64 page report called “The Sales Automation Guide”. This great free report covers: – An overview of sales force automation in the modern business world. – How to build a sales strategy that harnesses the IT mega-trends. – How is sales force automation evolving?

Trends 133
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Does Your Day Look Like This?

Jill Konrath

Here's Chapter 1 from my newest book, More Sales, Less Time. See if you can relate! And, if so, please realize that it doesn't have to be this way.

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Whatever You’re Thinking, Think Bigger

Mr. Inside Sales

Whatever You’re Thinking, Think Bigger. –Tony Hsieh, entrepreneur. You’ve probably heard the expression that “Life is a self-fulfilling prophesy.” Nowhere is that more immediately apparent than in the world of commission sales. As you look around the company or industry you work in, I’ll bet it’s true that some reps, the top producers, are making two, three or even four times more than other reps selling the exact same product or service?

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.

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Measure the Marketing Impact of Delivering Quality Opportunities

SBI Growth

Modern marketing organizations operate as revenue centers, not cost centers. CEOs at top-performing companies utilize revenue attribution to understand which activities produce revenue bookings. Revenue attribution models give executives a clear line of sight from the corporate strategy through customer.

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Sales Success Goes Beyond Determination

Increase Sales

Many sales experts including sales coaches share quotes about sales success or success in general. These words of wisdom sometimes include the word determination. Yet determination is almost a smoke screen hiding the one of the essential characteristics for sales success. What Is Hiding? Years ago I learned this definition of success from Resource Associates Corporation and discovered what was hiding within many definitions of success: “Success is the continual achievement of your predete

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What Does That Do? Curiosity Stimulates Interaction.

Fill the Funnel

What does that do? One of the most frequent questions I get asked. As a reader of Fill the Funnel you are frequently participating in one of more tests or experiments I am running at any given time. For over ten years, I have been exploring, testing, deploying and sharing my experiences with sales web […]. The post What Does That Do? Curiosity Stimulates Interaction. appeared first on Fill the Funnel.

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Whatever You’re Thinking, Think Bigger

Mr. Inside Sales

Whatever You’re Thinking, Think Bigger. –Tony Hsieh, entrepreneur. You’ve probably heard the expression that “Life is a self-fulfilling prophesy.” Nowhere is that more immediately apparent than in the world of commission sales. As you look around the company or industry you work in, I’ll bet it’s true that some reps, the top producers, are making two, three or even four times more than other reps selling the exact same product or service?

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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What B2B Companies Can Learn from Uber’s Pricing Strategy

SBI Growth

Uber is a fascinating company. Love them or hate them, they are one of the few “poster-children” for business model innovation, and have changed the taxi industry for good. Their approach to pricing has also never been far from the.

Company 150
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True Sales Leaders Take a Moment to Be Personal

Increase Sales

What with all the impersonal marketing and social media outreach by those who believe they are sales leaders? If people buy from people they know and trust, doesn’t it make sense to be somewhat personal in your marketing, prospecting and general business behaviors? Of course, this doesn’t mean invading someone else’s privacy, but a little personalization goes a long way to start building that trusting relationship.

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Humility Required If Greatness Is The Goal

A Sales Guy

I spent the last week at Momentum Ski Camp. It was their “adult” week. Momentum is a mogul and terrain park ski camp that leverages some of the best skiers in the world as coaches to help clowns like me get better. When I say some of the best skiers in the world, I mean it. Look at this list: Mikael Kingsbury – Silver Medalist Sochi Olympics Moguls, 2 Time World Champion and 6 Time World Cup Champion.