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“Why I’m So Interested In Selling,” Alex Shootman

Partners in Excellence

Preface: I first met Alex Shootman when he was running sales at Eloqua. We had talked on the phone a few times, but our first meeting was on the exhibit floor at Dreamforce. While his time was probably better spent talking to customers, he took time to have a great conversation. Since then, we talk, periodically, sharing ideas.

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Are You Too Hard to Reach?

No More Cold Calling

Phone conversations are still important, more so than through any other channel besides face-to-face meetings. . Prior to joining Heinz, Brian was the chief marketing officer at Zephyr 47, a marketing-automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award. What’s Your Phone Number? No company name.

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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

They just set a first meeting with this prospect company who earlier would not interact with them. Read the Eloqua Grand Guide to Social Selling. HELPFUL: Download InsideView’s Twitter for Social Selling Guide here. Learn how to find what your buyers are talking about then do some monitoring for a few weeks.

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Will they meet that 60% requirement? Just ask Eloqua. Are Your AEs Being Leveraged with Social Selling? What steps are you taking to leverage your AEs today? Are you giving them the tools and instruction they need to be successful? See how you’re doing – take the "lite” AE Leveraging Assessment from our Make The Number event here.

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How to Engage Prospects to Identify True Interest

SBI

The first month the customer will have up to six meetings with CSM. Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. The TAMs handles integrations and technical account set-up. The CSMs build out KPIs for success and train the users on Conversica.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Include it as a part of your agenda during regular sales meetings. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. In order to succeed, competitor tracking will need to be a regular, ongoing process. As a result, you should include it as part of your Sales Cadence. Otherwise you risk losing track of it. For instance: Trade Shows.

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5 Marketing Trends That will Impact 2013

SBI Growth

Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Here is a suggestion for 2013 - get this out on the table and start meeting with IT now. Fusion of CMO and IT. Powering the new engines of marketing, as we saw in 2012, is becoming big business.

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