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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. 5 Ways Technographics Improve Sales Prospecting.

Data 177
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. What Are Technographics? As it turns out—a lot.

Data 100
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. Everyone has the opportunity to achieve online visibility in today’s digital world. Your AEs then have the potential to turn members of that personal online network into prospects. From that following they can then find prospects.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

Scale 130
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Are You Too Hard to Reach?

No More Cold Calling

A prospect recently left a voicemail for me and stated his phone number so quickly that I had to listen to the message three times from two different phones. Phone conversations are critical for working through opportunities and resolving problems. Why doesn’t your email signature have a phone number?

Eloqua 240
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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Marketing ABM The recognition that not all prospect accounts on your target list are created equally is one of the main components of ABM. Programmatic ABM divides accounts based on their similarities and differences in terms of the opportunities and risks they face as an organization. This is akin to one-to-few marketing.