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Optimizing Social Media Profiles for Local SEO Visibility: A Complete Guide

BuzzBoard

Core Strategies to Differentiate your Digital Marketing Agency for Small Businesses As a member of a digital marketing agency, navigating the competitive landscape can be challenging. The initial strategy to consider is the effective utilization of social media to captivate the attention of your target market.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

Understanding the Unique Digital Marketing needs of Small Businesses In the realm of digital marketing, small and local businesses offer unique challenges and opportunities. Local businesses can ramp up their marketing campaigns by recognizing the power of allying with local influencers in their specific niche.

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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

Being able to contact a commercial enterprise for free was therefore a pretty big deal.). It was a huge leap forward for CS-kind, but email was about to be eclipsed by social media. One poor interaction could tank a company’s reputation, especially early on before best social media marketing practices were established.

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Social Media Marketing Is NOT the Same As Social Selling

No More Cold Calling

as they hop on the social media bandwagon makes for a crowded ride. Want to get the real scoop about social selling? Those opinions come from folks out in the world of sales and from marketers, which I admit confuses me, because marketers don’t sell. Not marketing. I’m all for marketing and sales alignment.

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You Don’t Have to Be a Millennial to Top the Social Media Charts

No More Cold Calling

There’s a common misconception that people born before 1980 are not good with technology and don’t excel on social platforms. I’m obviously doing something right, considering I regularly appear on lists like the Top 30 Social Selling Influencers in the World and Top 50 Sales and Marketing Influencers. How about you?

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Social Selling: How To Engage & Convert Leads Through Social Media

SalesHandy

Social selling isn’t a completely new concept in B2B sales – it’s been around since social platforms like LinkedIn and Twitter exist. With the rise in Software tools and API access to these networks, it’s easier today to leverage these social selling automation tools to build social selling into your B2B sales process.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.