Sales and Marketing Management
OCTOBER 26, 2020
Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Virtual channels can raise productivity and lower selling costs, due to less time and expense for travel.
Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.
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SBI Growth
APRIL 30, 2020
Shifting the go-to-market model to digital has been a subject on the mind of market leaders for some time, and now it is being accelerated. For better or worse, COVID-19 has been the catalyst for a digital transformation that will.
Alice Heiman
NOVEMBER 29, 2022
His founder-led sales approach paid off as he uncovered more and better ways to address the market need. 14:22] We do some outbound marketing through social media and, SEO, but of our lead generation comes through channel partners. [15:26] And then the pandemic hit. They don’t have a solution to connect all the local chapters. [14:22]
Janek Performance Group
JANUARY 23, 2023
It was rollercoaster of a year last year for enterprise sales: It’s not how we start in January but how we finish in December that counts. This article explores how enterprise telecom sales reps can organize their next 90 days to make an impact and deliver on quota. Every enterprise began the year with ambitious goals.
Zoominfo
JANUARY 31, 2018
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.
Zoominfo
OCTOBER 23, 2019
31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).
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