How to Measure the ROI of Your Sales Kickoff Event (SKO)
BrainShark
SEPTEMBER 26, 2022
In this article, you’ll find applicable formulas and a sample SKO budget you can use to calculate the ROI of your next sales kickoff event and get your company leadership on board. Calculating ROI in Sales Kickoff Events (SKOs)—Leading versus Lagging Metrics. The Formula for Calculating the ROI of your Sales Kickoff Event.
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