Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person. Reimagining Sales Coverage.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Pointclear

MARCH 22, 2011

How does it relate to B2B marketing? And I was treated accordingly, no doubt thanks to some nifty lead scoring algorithms that have become de rigueur for B2B marketers. Bottom line: While I may not have been scored as a valuable prospect, I was valuable in other ways—as an influencer. Two years ago, my B2B Marketing 2.0

Lead Rank 185

Lead Rank Lead Scoring B2B Prospecting 185

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

SBI Growth

APRIL 22, 2013

This blog is targeted to marketing leaders frustrated with leads being rejected by the sales force. There are two steps to evaluate why the field ignores/rejects marketing leads. Download the Sales & Marketing 10-Point Checklist to Lead Generation Alignment to evaluate with your peer in sales.

Sales Qualified Lead 239

Sales Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 239

Richardson

JULY 28, 2021

Now, as sales organizations work to define the “new normal” many are making virtual selling a permanent part of their selling and prospecting model. In fact, research from Veeva shows that 88% of field sales professionals use digital channels to contact and engage their healthcare buyers.

Buyer 52

Buyer Prospecting Field Sales Channels 52

Sales and Marketing Management

DECEMBER 14, 2020

This makes all sellers “inside sellers,” which opens the door to improving their productivity, performance and cost structure, while also imagining how former field sales teams should be operating on a cadence versus an expense account. Marketing is the sales development team. All selling is inside selling. Takeaway: ?Sales

B2B 199

B2B Revenue Top of Funnel Margin 199

SBI Growth

DECEMBER 6, 2012

This is an executive-level overview of the Internal Content Marketing Agency (ICMA). It is written for the top sales executive in the organization. What is an Internal Content Marketing Agency? It can be located within your Sales or Marketing organizations. Sell when a sales rep is not present.

Demand Generation Agencies 267

Demand Generation Agencies Marketing Hiring Demand Generation 267

Zoominfo

MAY 9, 2021

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. But marketers still do. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. This will help guide your marketing efforts and where you should place content and advertising.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Partners in Excellence

OCTOBER 15, 2015

There’s a lot written about the shift from field sales to inside sales. It makes sense–but I wonder is there really much of a distinction between inside and outside sales. Perhaps our notions of inside and outside sales are outdated and we might be better served just focusing on sales.

Field Sales 48

Field Sales Face-to-face Lead Rank Inside Sales 48

Sales 2.0

JUNE 19, 2023

AI will save salespeople time Adam believes AI will free up salespeople’s time by handling some of the more mundane tasks associated with lead generation and sales meetings, like prospect research and taking notes during meetings, allowing salespeople to focus on tasks they can do better than AI.

CRM 195

CRM Call-back Lead Generation Analysis 195

Zoominfo

AUGUST 27, 2020

Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind. What is Sales Territory Mapping?

Territories 130

Territories Field Sales Outside Sales Segment 130

Zoominfo

MAY 9, 2021

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. But marketers still do. Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Mindtickle

SEPTEMBER 6, 2016

I often hear from our customers how challenging it is to manage distributed field sales teams. These issues are all compounded by the growing need to constantly be on the ball and stay one step ahead of your prospects and competitors. This means that they’re usually in the context of your reps or sales team.

Field Sales 52

Field Sales Hiring Distribution Sales Enablement 52

Mindtickle

SEPTEMBER 6, 2016

I often hear from our customers how challenging it is to manage distributed field sales teams. These issues are all compounded by the growing need to constantly be on the ball and stay one step ahead of your prospects and competitors. This means that they’re usually in the context of your reps or sales team.

Field Sales 52

Field Sales Hiring Distribution Sales Enablement 52

Zoominfo

JULY 6, 2021

Tom represents the old world of sales, which was limited by location, highly based on geography, and heavily reliant on how well he could persuade his prospects. Outside sales teams also started to adapt the tools and technology of inside sales, which allowed for some automation of the process. The New Era of Sales.

Lead Rank 147

Lead Rank Ideal Customer Profile Inside Sales Outside Sales 147

Pointclear

JANUARY 10, 2012

There are some common poker Tells that you should know about and then we’ll see how this connects to your sales prospects and even your sales reps behavior. The field sales representative has a richer field of Tells to choose from. We all have our own Tells, which are tics and habits.

Prospecting 178

Prospecting Decision Maker Discount Field Sales 178

BrainShark

OCTOBER 25, 2022

Product marketing professionals (sometimes called solutions marketing) have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies, and more. See also: 5 Projects to improve your sales and marketing alignment with sales enablement.

Top of Funnel 62

Top of Funnel Sales Enablement Revenue Marketing 62

SBI

JULY 14, 2019

Field Sales. Modus is optimized for large, dispersed field organizations like manufacturer and dealer/distributer networks. Sales Enablement. Konecranes USA Marketing wanted a seamless way to deliver both sales and marketing content to their sales teams, but also deliver a quality sales.

Video 93

Video Case Study eBook Field Sales 93

Pointclear

JUNE 29, 2017

Involving planning, collaboration and accountability processes, these sure-fire action items will help marketing leaders like you make real sales impact. Here they are—the 5 silver bullets you need to drive revenue growth: Market focus and intelligence. Marketing measurement. That’s marketing’s job.

Revenue 170

Revenue Sales Qualified Lead PointClear Forecasting 170

Pointclear

MARCH 31, 2011

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification.

Marketing Qualified Lead 172

Marketing Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 172

Mindtickle

APRIL 9, 2024

Inside sales teams leverage technology to connect and engage with prospects. Some methods inside sales reps use to engage with prospects include: Phone calls Video conferencing Email Social media Other online channels Conversely, outside sales reps rely on face-to-face conversations. What do inside sales reps do?

Inside Sales 52

Inside Sales Face-to-face Hiring Outside Sales 52

SBI Growth

FEBRUARY 26, 2013

Many Sales VPs are innately aware of the competition. They even track their peers’ marketing and competitive messaging. Overview : Acme was the preferred vendor in the market. These LDRs were well trained and capable of qualifying true prospects. Prospects who did engage were speaking with multiple vendors as well.

Competition 323

Competition Customer Lead Rank Top of Funnel 323

Jonathan Farrington

APRIL 26, 2013

Agile Field Sales is an emerging paradigm made possible by the rapid expansion of capabilities in cloud and mobile technologies. This approach to Agile Field Sales merges the benefits to reps and management. Being Agile Drives Better Execution of the Sales Plan, and Deeper Market Penetration.

Field Sales 43

Field Sales Wireless Sales Qualified Lead Scale 43

Product Management University

JANUARY 10, 2024

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. My pre-sales experience would prove to be invaluable. It clicked with our salespeople and just as well with their prospects.

Positioning 59

Positioning Demand Generation Demand Generation Targets Banking 59

Sales and Marketing Management

DECEMBER 14, 2020

In fact, Kavadellas, CEO of Georgia-based Orasi, a software developer, reseller and consulting firm, was scheduled to play a round with a client and a prospect the day after we spoke with him in November for this story. But Kavadellas recognizes the golf course doesn’t suit everyone as an effective setting for a sales meeting.

Demand Generation Targets 120

Demand Generation Targets Outsourcing Services Face-to-face Travel 120

Partners in Excellence

NOVEMBER 12, 2020

So much of the discussion about selling and marketing seems to focus on “the tricks” of engaging customers. For example, a friend recently called my attention to a discussion, about how much time a sales person should ask for a discussion. I realize it’s 2 weeks past Halloween, but I am compelled to write this post.

Sports 103

Sports Face-to-face Field Sales Data 103

Pointclear

DECEMBER 22, 2016

The selling proposition is that someone agreeing to see your sales representative has to be more qualified than another prospect who is simply forwarded to you as a lead. The reality is, few of your field sales people are great cold-call presenters and when put in this situation, they’re not being utilized effectively.

Sales Qualified Lead 100

Sales Qualified Lead Lead Rank Lead Scoring Account Based Marketing 100

Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

Sales and Marketing Management

MAY 5, 2017

Author: Kate Kirby, Content Strategist and Marketer at Conga “Sell more. Surely you heard some variation of that directive during 2017 sales kickoff season. Through constant innovation, companies test, shift and change their approaches to sales, with the ongoing mission of accomplishing those twin goals. Sell faster.”

Trends 166

Trends SalesForce Enterprise Enterprise 166

Fill the Funnel

FEBRUARY 9, 2012

The #1 way for individual sales people to be found by prospects is to have a targeted LinkedIn Profile. Here are the results from their survey in graphic form: Attendees at presentations and webinars have been sharing frustration with the lack of leads and opportunities that are generated by the marketing efforts of their company.

Top of Funnel 115

Top of Funnel Prospecting Ideal Customer Profile LinkedIn 115

SBI Growth

AUGUST 16, 2012

Are you going to rely too much on marketing to provide high quality leads to hit the number? Let’s be honest, the majority of reps would be out on the street if they had to rely solely on marketing for Lead Generation What can you do about it? Our Make the Number Tour specifically addresses market changes that will affect you in 2013.

Social Media 290

Social Media Lead Rank Ideal Customer Profile Networking 290

Outside Sales Talk

MAY 2, 2023

Marketing” and “Do It! link] Start Selling More Today with Badger Maps – The #1 Route Planner for Field Sales See Badger in Action: [link] If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! Speaking”.

Outside Sales 52

Outside Sales Field Sales LinkedIn Groups 52

Hubspot Sales

JANUARY 9, 2024

D2D sales is more commonly associated with reps visiting people’s homes. But in the case of B2B sales, reps are more likely to canvas workplaces. Field sales executives, charity fundraisers, and business development reps are roles that often include door-to-door sales. Some prospects don’t want to talk.

Face-to-face 102

Face-to-face Up-Sell Research Sales 102

Mereo

SEPTEMBER 24, 2020

With the business world still experiencing great disruption from COVID-19, we are taking an in-depth look at exactly how sales teams are being altered by this situation — and the best ways to adapt for success in the uncertain future. Sales will follow. Field Sales Teams. Field Sales Teams.

Inside Sales 78

Inside Sales Face-to-face Field Sales Sales Enablement 78

SBI Growth

FEBRUARY 2, 2013

Deliver a silver bullet that will lower cost of sales. You’ll also give your field sales organization the time to acquire more new accounts. Done right, deploying or expanding inside sales will improve revenue and reduce costs. If you already have an inside sales team I’ve still got the goods for you today.

Revenue 303

Revenue Inside Sales Webinar Metrics Field Sales 303

Pointclear

AUGUST 30, 2012

Some key takeaways all organizations should think about are: 64% of leads generated go directly to field sales without filtering or prequalification. 80% of marketing generated leads are ignored, lost or ineffectively followed up by field sales (66% of sales people stop trying after as few three attempts).

Marketing Qualified Lead 170

Marketing Qualified Lead B2B Leads Lead Generation 170