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Prevent Lead Leakage in Your Sales Funnel (video)

Pipeliner

Plugging the Leaks: Expert Strategies to Prevent Lead Leakage in Sales Funnels In today’s competitive business landscape, lead leakage poses a significant threat to sales success. This issue arises when potential customers slip through the cracks of the sales funnel, hindering revenue growth and overall business performance.

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market.

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Evaluating Your Business Development Strategy

Janek Performance Group

In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. This includes the top, middle, and bottom of the funnel activities. Then, examine your top-of-funnel activities. These include expenses, such as marketing, sales efforts, and overhead.

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Successful Content Marketing Plans Do 1 Thing Really Well

Pointclear

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? Provoke an Action.

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Intelligent Routing: Fuel the Entire Sales Journey with Complete Data

Zoominfo

To set their sales teams up for success — and drive the largest possible return on investment for their businesses — today’s go-to-market leaders need comprehensive, integrated data and intelligent lead-routing systems. And keeping go-to-market data up to date and accurate only becomes more difficult as the sheer volume of it increases.

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5 Sales Enablement Priorities for Transformational CMOs

Allego

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures. B2B deals are high-cost, span multiple touchpoints, and take months to close.

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CMO: Why Don’t Your Prospects Care?

SBI Growth

The return on the marketing investment (ROMI) is not there. It continues to be the same: Your marketing team is sending generic content not specific to a problem the audience is trying to solve. Blanket marketing is annoying customers. It’s a complete inventory of your marketing content aligned by buying stage.