Turning Adversarial Negotiations Collaborative
Janek Performance Group
JUNE 19, 2024
In B2B sales, negotiations are a crucial component of the sales process. Traditionally, with so much on the line, negotiations were adversarial, which is not to say antagonistic. Of course, the very nature of negotiation pits two sides against each other. Hence negotiations, in which the best overall value can seal the deal.
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