Insurance Marketing Reference Sales Management 
Sales and Marketing Management
FEBRUARY 26, 2019
Author: Paul Nolan An executive at a Fortune 1,000 company recently kicked off a summit for several hundred of the company’s content strategists, project managers and digital marketers with a story about an experience he had only days before at his neighborhood Starbucks. Craving engagement.
No More Cold Calling
OCTOBER 31, 2013
Blasting prospects with automated marketing messages doesn’t work. In this week’s guest blog, Maribeth Kuzmeski, founder of Red Zone Marketing, Inc, outlines three solid approaches for standing out from the crowd. What target market(s) do you serve? Expose your uniqueness to your target market. What does work?
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Understanding the Sales Force
JANUARY 22, 2014
Overlooked Conversation Between Sales Managers and Salespeople. Do Technical Salespeople Need Sales Training? Why Doesn''t Sales Methodology Get More Attention? Getting a Sales Organization to Buy-In to Sales Training. Marketing and Sales Feedback Loop Can Help You Grow. Why is that?
The Pipeline
OCTOBER 31, 2011
For instance, insurance agents (I know they are advisors now), they like real estate agents, are required to have a certain amount of CE credits to maintain their licence. While this is often skewed to product knowledge, it does allow for sales improvement. The market is changing, are you? Funnel management. Sales Cycle.
Close.io
JANUARY 23, 2020
The simplest commission structure, commonly found in property, retail, and insurance. For example, if a sales rep sells a product at $1,000 and the flat rate commission per sale is 5%, they get an extra $50 in their paycheck. Let’s get it on. Flat rate commissions. Here, you pay a flat amount or rate on any commissionable event.
Nutshell
JULY 24, 2019
When you can’t figure out why your sales have surged in one month and plummeted in another, it’s easy to shrug your shoulders and mark it up to “seasonality.”. Seasonality refers to fluctuations in your sales revenue that are caused by external factors and occur on a predictable schedule around the same time(s) every year.
Pipeliner
MARCH 16, 2018
iPhones came into the market and offered more choices, so iPods became undesirable. When buying insurance, would you prefer to speak with a salesperson who represents one company, or talk to a broker who represents many? A very effective traditional sales technique is called the “choice close.” This is a good thing.
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