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Inc Magazine Gets it Wrong on Sales Prospecting

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan I have to question Geoffrey James for an article he recently posted on Inc. Magazine''s online site. It certainly doesn''t apply to a complex B2B sale! Geoffrey''s subtitle for the article is a "step by step approach for building up a sales pipeline."

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Lead Generation: A Watched Pot Never Boils

Pointclear

This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs. Later we found out that he had saved a voice mail, two emails and an article in an industry magazine we had sent him. Call me back in two weeks on Tuesday at 10:00 AM and I will take the call.”

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Is Lead Generation Slipping Away From Marketing?

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Sales and marketing operate on different frequencies. Sales isn’t into sharing data. Marketing’s plate is full.

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{Top Sales Magazine} How Value Calculators Cement the Deal

Mereo

Read the 2021 May Issue of Top Sales Magazine for Mereo principal Andy Carlson’s value calculator best practices. We even complimented the sales guy about the cool tool we found online, and he was surprised. “Oh At best, they may contribute to marketing lead generation efforts. Oh wow,” he had said.

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The Revenue-Generating CMO

SBI Growth

Revenue-generating chief marketing officers create more shareholder wealth than any other type of CMO. . More than lead-generating CMOs. Download our SBI Magazine Special Issue: Revenue Attribution. What is a revenue-generating CMO? A revenue-generating CMO. More than brand-building CMOs.

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B2B Lead Generation: The Best of PowerViews

Pointclear

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Buying cycles are changing.

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Sales Reps Not Closing Sales? Try This

No More Cold Calling

This broken link is to blame for sales teams’ biggest closing mistakes. “My This is the frustrated lament I hear regularly from sales leaders. But not closing sales is never the real problem. The problem is that sales reps neglect important activities during earlier stages of the sales process. It’s just a symptom.

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