Apptivo

FEBRUARY 16, 2023

Email automation: Gist 3. Importance of Email automation 4. Why is automation the smartest choice for email marketing? Even though automation has been the go to option to avoid human mistakes, many businesses are still in the early stages of automating much of their daily activities.

Email Marketing 94

Email Marketing Marketing Lead Rank Lead Scoring 94

Apptivo

DECEMBER 21, 2022

Best sales automation examples. How does Sales automation help the sales team to boost sales? Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. Deal management.

Benefit 98

Benefit Marketing Lead Rank Lead Scoring 98

Zoominfo

JUNE 26, 2020

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? It’s the day of a new product launch.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. Either way, there are a host of obstacles to marketing time management that can impede productivity.

Marketing 130

Marketing Campaigns ROI Scale 130

Zoominfo

MAY 31, 2022

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Zoominfo

OCTOBER 5, 2021

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? It’s the day of a new product launch.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Zoominfo

SEPTEMBER 6, 2022

An Economy in Limbo The August 2022 jobs report follows a surprisingly strong July 2022 jobs report, giving businesses a reason to remain cautiously optimistic. Employment In July, more than double the expected number of jobs — 528,000 — were added to the economy, bringing employment back to pre-pandemic levels. in June to 62.1%

Face-to-face 130

Face-to-face Marketing Cost Per Click Automotive 130

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Lead Rank 105

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 105

Nutshell

MARCH 19, 2024

As the backbone of any business, the sales team needs to be efficient to meet targets and ensure the company remains profitable. Keeping an eye on your team’s sales productivity is one of the best ways to track performance and nip bottlenecks in the bud. It boils down to two core elements: efficiency and efficacy.

How To 71

How To Sales Qualified Lead CRM Face-to-face 71

Pipeliner

MARCH 20, 2023

Marketing automation is shown to increase sales productivity by a staggering 14.5%. With the digital boom we’re experiencing today, automation has become a part of every facet of our lives, simplifying and improving them. Businesses have already incorporated automation as their day-to-day processes.

Sales Management 52

Sales Management Social Media Marketing Campaigns 52

Lead411

APRIL 11, 2024

Data is king in the ever-changing world of business-to-business (B2B) sales. Businesses that deal with other businesses often find that their success or failure hinges on how well they collect, analyze, and use data. This, in turn, increases efficiency and closing rates. Enhancements: 1.

Lead Rank 52

Lead Rank B2B Lead Scoring Data 52

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. All of these questions are probably making your head spin! WHAT’S THE GOAL OF THE SALES AND MARKETING DATABASE?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Zoominfo

OCTOBER 25, 2018

What if you could predict a customer’s next move before they even make the decision to do it? But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. It’s no secret, personalization is essential to modern marketing success. Let’s get into it!

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

Zoominfo

AUGUST 20, 2018

Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). But, this is easier said than done.

Lead Rank 113

Lead Rank Lead Scoring Sales Qualified Lead Marketing 113

Nutshell

MAY 7, 2024

Trade shows can be powerful platforms for showcasing your products, growing your brand, and winning new customers. However, figuring out how much your business actually benefits from attending trade shows can be challenging. What your ROO calculation looks like depends on your goals.

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

Allego

APRIL 18, 2024

Well, it’s no longer just a promise—AI is actively reshaping the way we manage our day-to-day tasks and how we conduct business, particularly in sales. In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.”

Examples 62

Examples Top of Funnel Lead Rank Lead Scoring 62

Crunchbase

APRIL 12, 2024

Sales teams are already seeing AI streamline workflows, coach reps, optimize prospecting strategies and more. Businesses are in the process of determining how to use these capabilities for maximizing sales team productivity, making intelligent business decisions and growing their revenue.

Lead Rank 64

Lead Rank Lead Scoring Top of Funnel Ideal Customer Profile 64

Zoominfo

FEBRUARY 17, 2020

How do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase.

Analysis 130

Analysis B2B Airlines Marketing 130

PandaDoc

OCTOBER 3, 2023

In the modern marketplace, leveraging sales software for small businesses can make a world of difference. Key takeaways: Sales software options offer a diverse range of features, from lead management and CRM to analytics and automation. Small businesses will find many affordable options with flexible pricing plans to boot.

Small Business 52

Small Business Small Business Software Software 52

PandaDoc

MAY 7, 2024

An effective lead management process is one of the most critical factors driving sales through your funnel. Optimizing your lead management process , in other words making sure all leads, once hooked, have the maximum chance of converting to a sale, is vital to your business’s success.

Lead Rank 52

Lead Rank Lead Scoring Lead Management Top of Funnel 52

Act!

APRIL 22, 2024

Business leaders also believe that there’s a 24 percent chance inflation will be a key threat to their companies during the same period. An economic downturn has been a looming threat for businesses over the last few years. While times of economic uncertainty affect every company, small business entrepreneurs are often hit hard.

Small Business 52

Small Business Small Business ACT Face-to-face 52

Nutshell

MARCH 25, 2024

Regardless of your business type or industry, a well-thought-out and structured client onboarding process is the secret to long-term customer retention. It’s where the rubber meets the road, and the initial relationship you’ve built with your customer before their purchase is put to the test. But there’s more to do.

Positioning 127

Positioning Customer Churn Face-to-face 127

Nutshell

AUGUST 22, 2023

More than ever, the capabilities of artificial intelligence (AI) are a reality instead of the stuff of science fiction novels. From our personal lives to the way we run our companies, AI is becoming more available for a range of applications. Generative AI produces text for emails, presentations, marketing materials, and more.

Customer 114

Customer CRM Lead Rank Lead Scoring 114

The Spiff Blog

JANUARY 9, 2024

With 2023 in the rearview mirror, business leaders find themselves reflecting on their Q4 results and simultaneously charting the course for the forthcoming year. And, due to the economic fluctuations of the past few years, many of these leaders are prioritizing cost-efficiency and embracing a “do more with less” philosophy.

Banking 84

Banking Hiring Churn Scale 84

Apptivo

MAY 12, 2022

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms?

Marketing 52

Marketing Top of Funnel Social Media Campaigns 52

Smooth Sale

SEPTEMBER 29, 2021

Attract The Right Job Or Clientele: Note: Our collaborative Blog provides insights on ‘4 Ways Automation Can Boost Your Sales Process.’. Methods for doing business have increasingly become more complex. 4 Ways Automation Can Boost Your Sales Process: The digital age is characterized by automation.

Sales Process 78

Sales Process Lead Rank Lead Scoring Hiring 78

SugarCRM

NOVEMBER 9, 2021

Marketers used to spend an incredible amount of time on tactical activities that are incredibly time-consuming and often quite ineffective. You’ll have numerous challenges on your way, and you’ll have to learn your lessons about what marketing automation is and what it’s not.

Marketing 55

Marketing Campaigns Face-to-face Fashion 55

Smooth Sale

MAY 15, 2023

Photo via Pexels Attract the Right Job Or Clientele: Do You Want Seven Proven Strategies to Achieve Total Business Success? No one disputes that running a successful business takes hard work and dedication, but working hard alone may not guarantee success.

Strategy 78

Strategy Analytics Maximizer Customer Service 78

Nutshell

MARCH 18, 2024

Customer relationship management (CRM) systems have become vital in managing customer data, creating effective sales processes, and boosting sales team efficiency. This post uncovers some of the most effective strategies for increasing your team’s CRM adoption rate. So, how do sales managers and their teams overcome this challenge?

CRM 71

CRM Face-to-face Software Software 71

Pipeliner

JULY 13, 2023

How AI is Transforming the Way We Manage Sales Performance and 5 Ways to Leverage it Now AI technology is transforming the way we manage sales performance in a big way. By leveraging AI-driven tools, sales teams can now optimize their processes and increase their efficiency.

Lead Rank 52

Lead Rank Lead Scoring Analytics Lead Qualification 52

Nutshell

JANUARY 24, 2024

As artificial intelligence (AI) takes a more prevalent role in today’s world, you’ll find more opportunities to integrate this technology into your business strategy. For example, AI is revolutionizing sales and helping sales teams kick their efficiency up a notch. What is revenue intelligence?

Revenue 71

Revenue Sales Forecasts Forecasting Data 71

Lead411

APRIL 4, 2024

Mastering CRM Hygiene: Elevating Your Data Strategy with Lead411 The success or failure of your company hinges on the reliability and cleanliness of your customer relationship management system. Reliable Information Prompt and accurate verification of business-to-business contacts is fundamental to Lead411’s services.

CRM 52

CRM Data Strategy Buyer Intent 52

Hubspot Sales

MARCH 29, 2021

Or maybe, you struggled to find the right deck or piece of sales content to best convey your value proposition at the right time. All those issues and more can be at least partially addressed by incorporating automation resources into your sales process. Sales Automation Stats. Hinge Research ) 4.

Sales Automation 137

Sales Automation Hubspot Lead Rank Lead Scoring 137