SBI Growth

NOVEMBER 8, 2020

However, how are market leaders positioning themselves to be set. With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office.

Marketing 292

Marketing Strategy Positioning Tools 292

SBI Growth

NOVEMBER 21, 2023

Driving impact as a marketing leader is often not as easily quantifiable as compared to Sales, making it all the more important for marketing leaders to tell a compelling story when presenting to the Board.

Meeting 194

Meeting Groups Marketing Conversion 194

Steven Rosen

SEPTEMBER 25, 2021

Strategy Is Sexy, Execution is Boring. Business success is a function of brilliant strategies and excellent execution. Here is a more challenging question: How well are you doing when it comes to strategy execution ? Business success is a function of brilliant strategies and excellent execution. More meetings!

Strategy 227

Strategy Objections System Meeting 227

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 75

Paid Content Webinar Metrics Strategy Marketing 75

Steven Rosen

OCTOBER 25, 2018

Business success is a function of brilliant strategies and excellent execution. Here is a more challenging question: How well are you doing when it comes to strategy execution ? Business success is a function of brilliant strategies and excellent execution. Developing marketing plans is the sexy part of what you do.

Strategy 373

Strategy Objections System Meeting 373

SBI Growth

FEBRUARY 14, 2021

Nearing the end of 2020, less than a dozen market-leading CEOs gathered for SBI’s fall Advisory Meeting to discuss common challenges faced throughout the year as well as share best practices for trending topics, including: Using the Right Data for Right.

Meeting 194

Meeting Face-to-face Trends Data 194

SBI Growth

NOVEMBER 14, 2020

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment. Getting this correct is more imperative now than ever before and can make-or-break your growth strategy. Ultimately, companies.

Marketing 398

Marketing Face-to-face Strategy Company 398

SBI Growth

AUGUST 3, 2013

Meet Kathy. She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

Zoominfo

JUNE 28, 2021

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Problem #2: Pushy marketing.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. One such strategy involves the use of Business Development Representatives (BDRs). Our recent webinar Turbocharging Business Development Strategies noted the importance of BDRs.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Alice Heiman

FEBRUARY 7, 2023

Weeds have an unfair advantage and Stu wants all company leaders to understand what that is and how it can be applied to their business so that they can dominate the market. There are many strategies to gain that unfair advantage and Stu is here today to help you pick the best ones for your business.

Strategy 136

Strategy Scale Lead Rank Channels 136

Sales and Marketing Management

APRIL 21, 2016

Teaser: Once you know the key influencers at your prospect companies, it's important to execute a strategy that will allow you to turn a dialogue into a into a relationship and a relationship into deals and referrals. read more

Meeting 226

Meeting Referrals Marketing Influencer 226

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI Growth

JULY 23, 2020

You’ve likely built your selling career on face-to-face sales pitches and the always productive dinner meeting. You’ve set your team’s strategy for the year. As a sales leader, you understand better than most the power of face to face interaction.

Face-to-face 257

Face-to-face Meeting How To Strategy 257

Sales and Marketing Management

MAY 6, 2019

Author: Lewis Robinson Sales meetings have become so normalized that people forget how powerful they are toward the growth of an organization. Sales meetings today have become just another item on the to-do list. That attitude, however, significantly impacts the ability of a company or business to meet its objectives.

Meeting 184

Meeting Demographics Analysis Sales Enablement 184

No More Cold Calling

FEBRUARY 13, 2020

Digital isn’t a sales strategy, hope is not a strategy, referrals are not a strategy, marketing is not a strategy. Sales strategy isn’t yours or mine. It’s your company’s strategy for attracting customers. Lior Arussy answers that question in his post, “ Why Your Bold 2019 Strategy Is D.O.A.

Webinar Metrics 339

Webinar Metrics Strategy Cold Calling Customer 339

Janek Performance Group

MARCH 26, 2024

In sales, a business development strategy is central to understanding and engaging with your customers. Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Thus, they can tailor their marketing and sales efforts accordingly. Each persona represents a distinct segment of your target market.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. What is a Sales Strategy? Sales strategies vary based on the customer segment, region , and team structure.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

SBI Growth

APRIL 24, 2024

CEOs anticipate growth, confident in their strategies to meet demand. However, many are dissatisfied with Go-to-Market teams executing those growth plans.

Research 177

Research Meeting Strategy Marketing 177

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

LeadBoxer

MAY 30, 2021

B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. The need to successfully make a pitch to individuals with varying perspectives differentiates B2B lead strategy from that required for B2C sales. Use Email Marketing.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Smooth Sale

OCTOBER 17, 2022

Attract the Right Job Or Clientele: Why Marketing Is Not Solely About A Digital Strategy. Any marketer learning to boost any business must understand that marketing is a vast field. One of the most common oversights in marketing is thinking that marketing is all about digital effort.

Strategy 78

Strategy Marketing Hiring Promotion 78

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. This cycle can repeat if needed as part of a long-term go-to-market activity.

Churn 246

Churn Marketing Loyalty Software 246

Janek Performance Group

APRIL 2, 2024

A pillar of success for any sales organization is an effective business development strategy. However, merely having a strategy isn’t enough. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. This is what your strategy hopes to achieve.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130

Data Scale Lead Rank Marketing 130

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Budget Allocation in Local Paid Advertising The significance of budget allocation in local paid advertising is a key consideration for any digital marketing agency aiming to assist businesses in expanding within their local zones.

Advertising 52

Advertising Advertising Strategy ROI 52

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

BuzzBoard

APRIL 19, 2024

Understanding the Importance of Key Metrics in Local Paid Advertising Strategies Understanding the significance of key metrics in local paid advertising strategies is a crucial element of a digital marketer’s job, particularly when catering to local businesses. In digital marketing, knowledge is power.

Advertising 52

Advertising Advertising Cost Per Click Strategy 52

Smooth Sale

JANUARY 11, 2022

Attract The Right Job Or Clientele: 8 Powerful Marketing Strategies to Help Grow Business in 2022. Note: Gajendra Singh Rathore provides today’s guest blog, 8 powerful marketing strategies to help grow business in 2022. 8 Powerful Marketing Strategies . Social Media Marketing. Email Marketing.

Social Media 78

Social Media Strategy Marketing Hiring 78

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. So, how do high-performing sales organizations meet prospective buyers along the journey at the perfect time? What is Sales Prospecting? How to Prospect: Step by Step.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208