Sales and Marketing Management

APRIL 26, 2018

Author: Sunny Paris If I had a dollar for every time I heard CEOs and sales managers complain about their CRM not being up to date, or that salespeople aren’t using it properly, I could probably retire. When taking a closer look, there are objective reasons for the plight of CRM. First you need to ask what your objective is.

Software 180

Software Software CRM System 180

Pipeliner

FEBRUARY 27, 2024

Can you imagine your life without technology and software? One of the most easy methods is using automated business software. The software helps in different tasks, such as organizing information and doing repetitive work. Increased Efficiency: Automated business software speeds up tasks compared to humans.

Software 52

Software Software Benefit Decision Maker 52

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. For a long time, few people could complete that punch list.

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

SEPTEMBER 1, 2018

If you’re dealing with a sales objection… congratulations! We should relish objections,” says Steve Bryerton , ZoomInfo’s Vice President of Sales. When sales prospects offer objections, it means they’re taking you seriously. What Does a Sales Objection Look Like? It can drag on forever.”

Objections 130

Objections Face-to-face Exact Software 130

Chorus.ai

FEBRUARY 16, 2022

We are thrilled to announce that Chorus , ZoomInfo’s conversation intelligence software, has been named one of the Best Software Products , Highest Satisfaction Products , and Best Mid-Market Products for 2022 by G2. Looking back, we have experienced incredible growth over the last year. To see the full 2022 lists, visit G2.

Software 102

Software Software Film Customer 102

Close.io

JANUARY 28, 2019

Dealing with sales objections is always difficult. But if you sell a product or solution that your clients could create for themselves, in-house, you face a unique objection: “We’re already doing this in-house. But if you can determine what’s driving this objection, your response can turn into a great sales point.

Objections 132

Objections Hiring Face-to-face Sales Qualified Lead 132

Pipeliner

NOVEMBER 18, 2023

Understanding the Acquisition and the Need for Change As the host of the Sales POP! Online Sales Magazine and Pipeline CRM. I had the pleasure of interviewing Andrew Swiler , the CEO of a leading software suite for Microsoft users. Our conversation revolved around his experience acquiring and turning around a software company.

Software 52

Software Software Hiring Sales Process 52

Gong.io

DECEMBER 14, 2022

It’s not hard to set sales objectives. Any sales leader can ask their team to increase sales by 50% or cut customer churn in half. . What’s difficult is setting achievable, effective sales goals that have a genuine impact on your company’s long-term strategy. . What different sales objectives look like .

Objections 62

Objections Ideal Customer Profile Churn Quota 62

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. For a long time, few people could complete that punch list.

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

Gong.io

DECEMBER 30, 2022

Ask any sales leader what they want, and you’ll get an answer along these lines. You can’t tell a sales rep to “increase sales” and expect them to know what to do. A good place to start is to set the right sales objectives. We’ll also look at examples of sales objectives that you can set for your sales team.

Objections 62

Objections Examples Ideal Customer Profile Sales Management 62

Salesmate

APRIL 3, 2020

Initially, CRM software was considered to be tools only for big businesses for managing large client databases. Today, even small businesses and startups easily benefit from choosing the best CRM software. What is CRM software and why startups need it? CRM software strengthens relationships. – Capterra.

Software 116

Software Software CRM Top of Funnel 116

Gong.io

NOVEMBER 19, 2021

The moment a customer voices a sales objection, it’s tempting to do two things. Hearing sales objections make a rep want to: Say these words: “I’ve got the perfect solution for you!”. Handling sales objections well is a skill that separates good reps from their top-performing peers. Smokescreen Objections.

Objections 108

Objections How To Face-to-face Call-back 108

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214

Marketing How To Segment Trade Show 214

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

BuzzBoard

OCTOBER 17, 2023

In our previous post, we discussed the reality of selling digital marketing services to local SMBs by analyzing the in-between communication challenges backed by true anecdotes. Enter hyper-personalization , the elixir of modern sales that transforms mundane sales messages into powerful, resonating experiences.

Strategy 105

Strategy Marketing Education Small Business 105

The Pipeline

JUNE 17, 2021

I am proposing that you make it safe to miss a sales target. I have some research that makes this a great debate to have in your sales team right now. Setting sales goals where even a 70% level of achievement would be great. How would you know if your sales teams are Psychologically safe or not? Hear me out.

Top of Funnel 352

Top of Funnel Quota Proposal Lead Rank 352

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Apptivo

MARCH 25, 2022

CRM is not CRM anymore, it manages sales processes and increases the sales numbers by a significant percentage. You need to view a CRM solution as an effective tool in improving efficiency, boosting sales and turning leads into potential customers. Do you experience any slowdown in your sales?

Software 52

Software Software CRM Top of Funnel 52

Chorus.ai

JULY 28, 2020

Objection handling is tough. Sales objections come in many forms, and it takes experience and quick wit to get used to them. It’s not just reps fielding sales objections who think so, either. As many as 35% of sales leaders believe objection handling is the biggest challenge their reps face.

Objections 104

Objections Case Study ROI Lead Rank 104

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Marketing 130

Marketing Campaigns ROI Scale 130

Sales and Marketing Management

JANUARY 26, 2018

Author: Stephanie Kidder, Chief Marketing Officer, Azalead You Could Do With Less Leads, But You Do Need to Reach More People. When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. Why shouldn’t marketing do the same? Let’s start with why less is more.

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Alice Heiman

AUGUST 23, 2023

When your marketing message resonates with your customers, selling becomes easier, retention becomes easier, and your customers become powerful evangelists who market and sell for you. You have to create marketing that is music to your buyer’s ears. You have to create marketing that is music to your buyer’s ears.

Marketing 62

Marketing Loyalty Objections Retention 62

Hubspot Sales

JUNE 1, 2021

You can't exactly wing business-wide objectives. Those individual pieces are most commonly referred to as operational objectives. Operational objectives are often confused with strategic objectives — longer-term, organizational goals that can guide an operations team's immediate plans and actions.

Objections 89

Objections Lead Generation Guidelines Discount 89

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Nutshell

JULY 28, 2020

” HubSpot has been around since 2006 and is a frontrunner in the marketing space. If you’ve ever Googled any sales or marketing tips, you’ve more than likely seen its content. HubSpot is essentially a collection of expensive tools that serve as a platform powerful enough to handle all of an organization’s marketing needs.

Hubspot 126

Hubspot Paid Content Software Software 126

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. If you’re like 34% of modern marketers, it’s one of the most challenging tasks. Tools for lead generation comprise software meant to aid in capturing leads. Keep on reading.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Our post, “What is Buyer Intent Data?

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Sales Hacker

JANUARY 9, 2020

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. The best thing you can do is handle objections early and often in your sales cycle. The best thing you can do is handle objections early and often in your sales cycle. Bonus Tips for Any Objection.

Objections 72

Objections B2B Case Study Face-to-face 72

Zoominfo

MARCH 4, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Prospecting.

Sales Cycle 246

Sales Cycle Ideal Customer Profile Lead Rank Lead Scoring 246

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 82

Paid Content Strategy Marketing Buyer Persona 82

Close.io

MAY 1, 2019

Nothing defeats an inexperienced salesperson faster than an unexpected objection. But even a perfect pitch can be ruined by poor objection handling. Instead of hoping your prospects won’t have objections (they always will), spend some time preparing for them in advance. Your product/service is too expensive.".

Objections 91

Objections Examples Gatekeeper Decision Maker 91

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and

Marketing 226

Marketing Telemarketing Scale Education 226

Chorus.ai

DECEMBER 1, 2020

Objection handling is tough. Sales objections come in many forms, and it takes experience and a quick wit to get used to them. It’s not just reps fielding sales objections who think so, either. As many as 35% of sales leaders believe objection handling is the biggest challenge their reps face.

Objections 73

Objections Case Study ROI Lead Rank 73