SalesFuel

APRIL 8, 2024

According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. This spells opportunity for your client since most Americans have a habit of thinking about work afterhours. Here’s what you need to know.

Social Media 52

Social Media Media Video B2B 52

Understanding the Sales Force

JANUARY 27, 2014

One of Objective Management Group''s (OMG) most successful partners had an opportunity to work with young business leaders that had never sold. They had to go door-to-door, sell an overpriced luxury item, in the same market, over a 3-day period. The team with lowest overall commitment missed one of their coaching sessions.

Case Study 288

Case Study Study Lead Rank Lead Scoring 288

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. What do we mean by “direct mail marketing”? Customer delight is the ultimate goal for any business.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing? Simpler design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 87

Marketing Ideal Customer Profile Social Media Google Analytics 87

Allego

JANUARY 20, 2022

To help you answer those questions, develop solutions, and begin implementing sales success strategies , we pulled together five of Allego’s top sales enablement webinars. Top 5 Sales Webinars. >> Watch the webinar to learn more, plus learn the other sales enablement trends to watch for in 2022. Strong sense of purpose.

Webinar Metrics 62

Webinar Metrics Sales Enablement Trends Coaching 62

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. In this case, it’s easier for a rep to identify opportunities for alternative offerings.

Webinar Metrics 130

Webinar Metrics Strategy Marketing Scale 130

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Vendor Neutral

NOVEMBER 14, 2023

Sales Tech and Innovation Hub A Critical Look: Opportunities and Limitations of AI for Sales Professionals REGISTER NOW Sales professionals always seek ways to stay ahead of the competition and improve performance. Stay ahead of the curve with this Innovation Hub webinar and make informed decisions in the ever-evolving world of sales.

Outsourcing Services 52

Outsourcing Services Opportunity Webinar Metrics Telecommunications 52

SBI

JUNE 27, 2018

Sign-up for the complimentary webinar being hosted by Adobe Sign, Tuesday, July 10th. We’ll be reviewing the findings from the study. During the webinar, we’ll cover how your sales organization can identify which tools can help your sales team achieve the biggest impact for the investment. This is a unique time.

Webinar Metrics 93

Webinar Metrics Survey Sales Technology Tools 93

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Today, with 80 percent of the sales cycle happening in digital or remote settings, you’ve never had a greater opportunity to directly influence buying decisions. What makes most marketing content so woefully forgettable?

B2B 134

B2B Marketing Top of Funnel ACT 134

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Appbuddy

NOVEMBER 11, 2021

As an email marketer, you’ve worked hard all year to reach subscriber inboxes — but don’t take your foot off the gas yet. Deadlines to meet end-of-year sales and marketing goals are approaching quickly. Unfortunately, marketing teams have their work cut out for them this year. Tokenization ? personalization. “Hi

B2C 98

B2C Email Marketing B2B Marketing 98

SBI Growth

JANUARY 17, 2013

The Marketing team can help support sales rep social sellers by growing their own networks. In a time strapped environment, what are the “Must do’s” for Marketing teams? I’ll answer this with the top 5 LinkedIn must do’s for individuals on marketing teams. Those are opportunities for you to interact and be seen in the network.

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

Sales and Marketing Management

SEPTEMBER 8, 2018

Author: Silvia Woolard In today’s digital marketing environment, there are unlimited ways to improve your business performance. Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. Offer them a case study that proves something that’s relevant to them. Day 2 – Case Study.

Case Study 237

Case Study Discount Webinar Metrics How To 237

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zendesk Sell

JANUARY 10, 2019

That’s where content marketing comes in. Before creating any bottom of the funnel content, talk with your sales department and have a content marketing strategy in place (and also outline how you will measure success). Case studies. Case studies prove to prospects that your product/service works for other businesses.

Top of Funnel 74

Top of Funnel Funnel Case Study Webinar Metrics 74

Pipeliner

APRIL 12, 2024

Andy shared a case study of a process-oriented company. ” These tools help manage uncertainty and qualify opportunities. We mentioned our free webinar on reviving lost customers. We discussed how strong corporate culture might create distrust. Their staffing structure hindered business development.

Video 52

Video Revelation Case Study Pivotal 52

SBI Growth

SEPTEMBER 4, 2012

We recently surveyed hundreds of marketing leaders in small to medium size businesses. In our research, we found that marketers are feeling the growing pressure to prove their marketing spend is generating results. And in a growing number of cases, CEOs have given their marketing leader a “new business” quota.

Marketing 288

Marketing Face-to-face Hiring Social Media 288

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. It seemed like a good deal.

Trade Show 136

Trade Show Segment Pivotal Conference 136

Zoominfo

APRIL 9, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Janek Performance Group

MARCH 26, 2024

Thus, they can tailor their marketing and sales efforts accordingly. Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. These are based on market research and real data about your existing customers. Each persona represents a distinct segment of your target market.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Sales and Marketing Management

OCTOBER 9, 2020

But if you want to build a successful referral partner program to generate those opportunities, you have to put in the work today to set up your company to be a referral machine in the future. This content can include blog posts, case studies, whitepapers, or media coverage – as long as it highlights who we can help and how.

Referrals 177

Referrals Company Scale Case Study 177

No More Cold Calling

JULY 18, 2013

A new study reveals that referrals produce far more ROI than any other prospecting strategy. Now study after study proves what I’ve been saying for years: Referral selling is, hands down, the most effective prospecting strategy. We’re always looking for more business and for any opportunity to reach and surpass our quotas.

Referrals 212

Referrals Webinar Metrics Cold Calling Sales Qualified Lead 212

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Marketing Social Media Lead Rank 100

Sales and Marketing Management

JUNE 26, 2017

Author: Nick Bhavsar, Senior Vice President Marketing, Get Smart Content We’ve all been there: It’s the end of the quarter and you find yourself staring at the numbers, wondering how you’re going to make up the revenue gap in such a short amount of time. But, modern marketing has created ways for marketing to help in the short term as well.

Pipeline 185

Pipeline Case Study Decision Maker Ideal Customer Profile 185

Allego

JUNE 4, 2020

In my recent webinar with Mark Magnacca, president and co-founder of Allego, we discussed how to reassure client-facing teams during turbulent times. According to a recent study, the average worker spends 21 hours a year on formal courses and training, but 484 hours on informal learning. Step 1: Learning. Prices move accordingly.

Face-to-face 108

Face-to-face Marketing How To Infusion 108

Pipeliner

MAY 28, 2021

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! This list includes some of our own posts as well as posts from other great companies.

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

No More Cold Calling

DECEMBER 3, 2015

But like punch lines, referral marketing efforts fall short without the proper follow through. The Problem with Your Referral Marketing. Yet, in many sales organizations, as soon as reps close a deal, they hand the client off to the nurture marketing team or to the Customer Success Team, and then move on to the next hot prospect.

Referrals 120

Referrals Marketing Social Media Cold Calling 120

BuzzBoard

FEBRUARY 28, 2024

We are living in a ‘David and Goliath’ marketing world where small digital agencies frequently compete against larger corporations. AI-powered marketing has proven to be a game-changer for small agencies. The usage of technology in small businesses isn’t only limited to marketing.

Small Business 52

Small Business Small Business Webinar Metrics Lead Rank 52