BuzzBoard

NOVEMBER 30, 2023

Truth is, more and more B2B marketers and reps are turning to free, generic AI content generation tools available online, as they are prolific… but businesses get what they pay for! As a B2SMB sales or marketing leader, you must have felt your brand voice is missing in the sales conversation your AI tool has generated.

Tools 104

Tools Scale Marketing Sales Qualified Lead 104

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

SBI Growth

NOVEMBER 27, 2013

The buzz around the water cooler is that marketing botched it from the get-go. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved. Are their new markets to enter? So do careers.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation Targets 288

BuzzBoard

JANUARY 23, 2024

The basics of prospecting games teach that small businesses and local enterprises have unique needs and constraints, making it essential for digital marketers and sellers to hone their skills in identifying the right prospects and hooking them in by delivering personalized solutions. It’s quality personalization!

Paid Content 52

Paid Content Small Business Small Business Strategy 52

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 87

Marketing Ideal Customer Profile Social Media Google Analytics 87

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. In order to be nimble, marketers must react to news and events in real time.

Marketing 166

Marketing Trends Government Face-to-face 166

BuzzBoard

FEBRUARY 8, 2024

In today’s digital landscape, video marketing is a powerful tool that small businesses can use to break through the noise and connect with their customers. The USP should be the cornerstone of your video marketing strategy, and the narrative should be built around it.

Video 52

Video Small Business Small Business Marketing 52

BuzzBoard

MARCH 14, 2024

Understanding the Concept of Digital Marketing for Small Businesses on a Budget The advent of digital marketing has gradually leveled the playing field for small businesses. This understanding could help local businesses thrive without draining their financial resources. Influencer marketing is another notable strategy.

Small Business 52

Small Business Small Business Maximizer Social Media 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Miller Heiman Group

JUNE 17, 2020

If you haven’t yet adapted your sales tactics to address the changes wrought by the COVID-19 pandemic, it’s time to think about how to pivot as you position your company to rebound from the crisis. For buyers to see sellers as a resource, sellers must find ways to offer valuable insights and perspective. Start Your Rebound Now.

Resources 69

Resources Webinar Metrics Compensation Sales Qualified Lead 69

BuzzBoard

MARCH 13, 2024

Exploring the Potential of Email Marketing for Small Businesses Tapping into email marketing’s potential can revolutionize small businesses. This strategy is pivotal in nurturing leads, providing an economical medium to connect, engage and effectively convert potential customers. Discover more with [YOUR BRAND].

Small Business 52

Small Business Small Business Email Marketing Strategy 52

BuzzBoard

FEBRUARY 8, 2024

Understanding the Process of Finding and Qualifying Leads for Small Businesses Sales professionals at digital marketing agencies specializing in small and local businesses often grapple with the process of finding and qualifying leads. Diligently monitoring these resources can extract potential contacts that evolve into leads.

Sales Qualified Lead 52

Sales Qualified Lead Small Business Small Business Lead Rank 52

BuzzBoard

FEBRUARY 23, 2024

Understanding the Needs of Small Businesses for Digital Marketing In our increasingly digital era, the significance of digital marketing for local business growth is crucial. The importance of digital marketing resides in its ability to reach a broad audience cost-effectively. Click Here to delve deeper into this topic.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

BuzzBoard

APRIL 15, 2024

Implementing Automation to Optimize Email Outreach for Local Business To optimize email outreach in your digital marketing endeavors, implementing automation can be a critical catalyst. Salespeople in digital marketing agencies catering to local businesses understand the imperative of securing contracts via effective email outreach.

Pivotal 52

Pivotal Case Study Email Marketing Networking 52

PandaDoc

JUNE 21, 2021

Like it or not, your business needs a lead generation strategy and a sales prospecting process. You’ll also know why you need a strong sales prospecting process and exactly how that will benefit your business. It’s not so much knowing about sales prospecting vs lead generation, as knowing how and when to prioritize one or the other.

Lead Generation 98

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 98

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? There could be a number of reasons including: poor communication, unclear goals, and lack of resources. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Sales and Marketing Management

DECEMBER 8, 2019

The incredible rise of smartphones and social media has been pivotal to this cultural shift. With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. Ultimately, they can compete through judicious use of technology.

PeopleSoft 254

PeopleSoft Social Media Customer SalesForce 254

Smooth Sale

OCTOBER 14, 2021

Pivoting To Entrepreneurship . Discovering Market Need . The market need for fun performance-enhancing wellness programs was real. Soon I had established a company with a brand, website, and promotional materials and was ready to begin early-stage marketing. Opportunities & Pivots . Then the pandemic hit.

Pivotal 148

Pivotal Social Media Hiring Networking 148

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Mereo

NOVEMBER 15, 2023

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

Lead Rank 41

Lead Rank Marketing Commission Retention 41

SBI Growth

NOVEMBER 10, 2012

If you’re keeping up with the sales and marketing publications, one of the big buzzwords burned into your eyelids is Content Marketing. Is this just another buzzword du jour like Big Data, Pivoting, and Gamification? You also gain credibility as a trusted resource—you’ve shown you understand their problems.

Lead Rank 267

Lead Rank Lead Scoring Marketing Hiring 267

Hubspot Sales

OCTOBER 4, 2019

Sales enablement is the process of providing your company’s sales team with the resources they need to be successful. Common sales enablement resources include tools, automation, content, and information that prepares your reps to close new business. If you don’t know how to answer that question, don’t stress.

Pivotal 77

Pivotal Collateral Sales Enablement Scale 77

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)?

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

BuzzBoard

APRIL 10, 2024

Understanding the Fundamentals of Lead Nurturing Challenges Faced by Digital Marketing Agencies Lead nurturing remains a pivotal process for any effective digital marketing agency. The allocation of resources becomes a significant issue when creating unique, high-quality content on a large scale.

Lead Nurturing 52

Lead Nurturing Scale Sales Qualified Lead Leads 52

BuzzBoard

JULY 25, 2023

Undoubtedly, as a market segment, small and medium-sized businesses (SMBs) hold tremendous potential, as they have come to recognize that a robust digital presence is indispensable in order to survive. As a result, the role of digital marketing agencies has become increasingly crucial in helping SMBs maneuver in this complex terrain.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Customer Lead Rank 52

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Janek Performance Group

MARCH 26, 2024

Thus, they can tailor their marketing and sales efforts accordingly. These are based on market research and real data about your existing customers. Each persona represents a distinct segment of your target market. Crafting detailed buyer personas allows organizations to humanize their target audience.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

BuzzBoard

JANUARY 3, 2024

Such cold calls not only fail at balancing customer demand with market competition but also promise a daily dose of instant annoyance. The fact is sales reps have mere seconds to convey respect for prospects’ time before being dismissed as yet another spammy solicitor. Scan their social footprint to uncover personal passions.

Cold Calling 98

Cold Calling Top of Funnel Small Business Small Business 98

BuzzBoard

OCTOBER 31, 2023

Sales operations have reached a pivotal crossroad in this age of technological marvels. Indeed, GenAI can craft personalized marketing materials; predict customer needs with uncanny accuracy; and work tirelessly, around the clock, to assist your sales team. Understanding company background, size, market presence, etc.,

Sales Operations 97

Sales Operations SalesForce Forecasting Analysis 97

Crunchbase

AUGUST 19, 2021

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Pivots large and small. It doesn’t take a full pivot to succeed. In some organizations, salespeople are responsible for the entire pipeline, while in others prospecting is a separate function.

Marketing 105

Marketing Telecommunications Pivotal Study 105

Zoominfo

AUGUST 3, 2022

However, it’s not a simple rinse-and-repeat process across different countries, where culture and resources will differ as much as the local cuisine. What resources do you currently have to support expansion? When we built ZoomInfo’s global sales team, we gained some valuable insights. No doubt they’ll have valuable knowledge to share.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

Sales Hacker

JUNE 16, 2022

From layoffs at Redfin and Tesla to the plummeting crypto markets , companies are starting to tighten their belts — and the economy has shifted from the so-called “Great Resignation,” with a job market heavily favoring employees, to the “ Forced Resignation.”. What do the changing market conditions mean for RevOps and sales?

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

Sales and Marketing Management

JUNE 29, 2020

Prospects need you to acknowledge their new realities; don’t glaze over the facts. Your prospects’ buying patterns and priorities have changed, so previously compelling offers may seem irrelevant and insensitive. Now is the time to pivot and express empathy for their situations. What information are you sending prospects?

Lead Rank 177

Lead Rank Lead Scoring Leads Marketing Qualified Lead 177

Sales and Marketing Management

JULY 29, 2020

B2B leaders and sales and marketing teams across the globe are finding ways to adapt in this time of crisis. Legitimately try to help customers manage their way through current market conditions. Communicate with customers, both internal and external, as well as prospective customers to gage their plans.

Chemicals 177

Chemicals How To Margin Pivotal 177