Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important.

Research 100

Research Prospecting Face-to-face Remedy 100

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! Sprout Social.

Research 233

Research B2B Tools Company 233

Zoominfo

FEBRUARY 15, 2023

GTM Plays Automated go-to-market plays that can rapidly scale your business. Whether through reduced headcount, smaller budgets, or both, many sales leaders are faced with achieving ambitious revenue targets with fewer resources. As a result of this shift, efficient, cost-effective prospecting has become vital.

Survey 130

Survey Prospecting Customer Face-to-face 130

BuzzBoard

MARCH 13, 2024

An Overview of Various Research Methods for Effective Small Business Outreach Understanding the nuances of various research methods for small business outreach can significantly bolster your digital marketing firm’s sales strategy. Starting with methods like surveys, they offer an expansive view of the market landscape.

Small Business 52

Small Business Small Business Research Social Media 52

SBI Growth

JANUARY 30, 2013

Are you utilizing all the external resources you have available? They tap into external resources and get multiple perspectives. You have untapped 3 rd party resources that can help close the gap. Work smarter by learning from unbiased resources outside your organization. These resources are: Your Customers.

Resources 321

Resources Networking Face-to-face Quota 321

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. Sales and marketing messaging should address the employee experience, and lower the cost to serve. Free Trial One Major HR Pain Point: Data Security Data security, vendor trust, and system reliability The human resource department deals in data, so data security is top of mind. “I

Resources 130

Resources Decision Maker Compensation Vendor 130

Sales 2.0

MARCH 6, 2024

According to recent research from SalesLoft best-performing senior salespeople (like Account Exectuives) need to self-source around 48% of their pipeline–rather than having leads come from a sales development rep (BDR, SDR etc.) or inbound via the efforts of their marketing department.

Lead Rank 195

Lead Rank Lead Scoring Leads Marketing Qualified Lead 195

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

BuzzBoard

FEBRUARY 27, 2024

Understanding the Process of Prospecting for SMB Leads The process of prospecting for SMB leads can be a complex task, particularly for salespeople at digital marketing agencies who specialize in selling to small businesses. Prospecting commences with pinpointing the type of small business you envision as your prospects.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

Zoominfo

NOVEMBER 1, 2022

Smarter Prospecting in Less Time For experienced sales professionals, using ZoomInfo for the first time often feels like discovering a secret; after spending years going door-to-door, suddenly having a world of information at your fingertips can be an invigorating experience. ZoomInfo saves me so much time,” Castro says.

Prospecting 130

Prospecting Hiring Face-to-face Intent Data 130

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. What is Conversational Marketing?

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales Gravy

SEPTEMBER 1, 2023

Marketing and Do It! Through asking penetrating questions and providing valuable resources, consultants and salespeople can establish themselves as experts and earn the right to have pivotal conversations with their top prospects. Target a specific market instead of trying to target everyone.

Sales Qualified Lead 85

Sales Qualified Lead Decision Maker Prospecting Strategy 85

Smooth Sale

MAY 25, 2022

Attract the Right Job Or Clientele: Improving Your Business Prospects One Step At A Time. Our collaborative blog provides insights for ‘Improving your business’ prospects one step at a time.’. Specifically, looking at how you can hope plus take action for improving your business’ prospects one step at a time. _.

Prospecting 139

Prospecting Hiring Licensing Research 139

SBI Growth

MARCH 3, 2014

This is a true story of how Social Prospecting is helping one Sales Leader. This post is about how one Sales Leader has implemented social prospecting. Their average buyer has little knowledge of his company''s full capabilities in each market. Their buyers are performing more research online to educate themselves.

Prospecting 310

Prospecting Referrals Sales Qualified Lead Cold Calling 310

SBI Growth

JUNE 17, 2014

A marketing leader has many marketing activities to choose from. So what’s a marketer to do? Today’s marketers must be fluent in how to use this modern prospecting tool. According to our research, you are 4.2x Is your team spending time building relationships with prospective buyers?

Social Selling 288

Social Selling Benefit Marketing Resources 288

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Bigger budgets?

Analysis 130

Analysis Marketing Vendor How To 130

Smooth Sale

FEBRUARY 10, 2022

Attract The Right Job Or Clientele: Are You Properly Researching A Web Host? Note: Our collaborative Blog asks plus offers insights into, ‘Are You Properly Researching A Web Host?’. Below you will gather ideas for properly researching a web host and questions to ask upfront. Properly Researching A Web Host.

Research 78

Research Hiring Guarantee Google 78

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

BuzzBoard

FEBRUARY 20, 2024

Strategies to Differentiate Your Digital Marketing Agency for Small Businesses In today’s ultra-competitive market, employing advanced strategies like artificial intelligence (AI) isn’t merely an option for your small business digital marketing agency; it’s a necessity.

Prospecting 52

Prospecting Small Business Small Business Pivotal 52

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

FEBRUARY 26, 2021

Think about it: Traditional sales software applications have long since been deployed in streamlining daily tasks associated with prospecting and pipeline management. What’s more, these platforms incorporated the use of B2B contact and company intelligence to help identify, connect with and close the right prospects, at the right time.

Sales Automation 162

Sales Automation Prospecting Top of Funnel Sales Qualified Lead 162

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Research, research, and research some more. Capitalize on your inbound marketing. What is B2B prospecting?

Ideal Customer Profile 87

Ideal Customer Profile B2B Prospecting Gatekeeper 87

No More Cold Calling

JUNE 27, 2013

If you depend on marketing to score your leads, you can forget about hitting your numbers. Prospecting is not the job of your marketing department. Many salespeople complain that marketing isn’t providing enough leads and definitely not qualified leads. Marketing is Great, But…. It’s your job. Don’t get me wrong.

Lead Rank 272

Lead Rank Prospecting Lead Scoring Inbound 272

No More Cold Calling

APRIL 16, 2020

In fact, just 18 percent of salespeople are classified by buyers as “trusted advisors” whom they respect, according to research by Steve W. At least, that’s what many prospects have come to believe. How Your Prospects Choose Whom to Trust. He says, “Trust is a belief we hold about a person or resource.

Face-to-face 434

Face-to-face Call-back Cold Calling Webinar Metrics 434

DiscoverOrg Sales

FEBRUARY 21, 2018

We have trade show prospecting down to a science. Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. Read through to see all the tradeshow resources, or download the whole package at once. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 103

Tools Ideal Customer Profile Prospecting Intent Data 103

Score More Sales

JUNE 28, 2012

Here are some resources for sales professionals who are on the front lines, generating conversations, listening to prospects and customers online, and engaging with them by email, phone, video, and in person. This post was a combined effort from the whole team at Score More Sales after a team meeting where we shared resource ideas.

Resources 170

Resources B2B Social Media Twitter 170

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? Table of Contents What is inbound marketing? How does inbound marketing work?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Nutshell

MAY 15, 2023

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects.

CRM 127

CRM Tools Ideal Customer Profile Prospecting 127

eGrabber

MAY 6, 2022

Account-Based Marketing is one of the most effective growth marketing strategies that enables you to identify & reach out to companies that are your ideal prospects rather than reaching out to your target audience in general. Build Targeted Prospect Lists for Account-Based Marketing Try for Free.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Prospecting 52

Smooth Sale

SEPTEMBER 24, 2021

Today’s Guest Blog, ‘A comprehensive Guide to User Research Methods and Trends,’ is provided by Nadica Metuleva. Research Methods and Trends. We hope you find our comprehensive Guide to User Research Methods and Trends helpful. Through research, of course. What is UX research?

Trends 78

Trends Research Workbooks Hiring 78

Pointclear

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Another problem area is coverage.

Resources 160

Resources Marketing B2B Study 160