Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

Vengreso

MAY 28, 2020

Think about this scenario: Your organization is ready to invest (or renew) hundreds of thousands of dollars (or perhaps millions) in your sales technology stack and tools for your team, but the executives and the finance department want you to calculate the ROI to justify the expense of each tool. How quickly will the company see ROI?

ROI 122

ROI Sales Tools Tools How To 122

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

SBI

AUGUST 10, 2021

4 Powerful Ways to Prove Sales Enablement ROI. The challenge is understanding the rapidly evolving market of sales technologies in which mergers and new rounds of funding fuel product innovation and constantly change the options sales leaders can consider. Are your marketing and sales teams on the same page?

ROI 85

ROI Sales Enablement Hiring Maximizer 85

Crunchbase

SEPTEMBER 25, 2020

For example, lowering quotas, slashing forecasts and cutting marketing budgets is expected from companies that have been disproportionately affected by the virus, particularly in industries such as automotive, travel and hospitality. Consider value-based or ROI selling. What Is Value-Based, Or ROI, Selling?

ROI 96

ROI Lead Rank Automotive Lead Scoring 96

Nutshell

MAY 7, 2024

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. Table of Contents Understanding ROI in the context of trade shows How to measure ROI from trade shows Utilizing your CRM to enhance trade show preparation Not seeing a positive ROI from trade shows?

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

Understanding the Sales Force

APRIL 15, 2024

The stock market has lost nearly all of its gains and the only thing we haven’t yet seen is massive layoffs. Whether or not it’s an economic crisis like 2008-2009, the four things I shared tell us that selling is quickly becoming much more difficult. What are the twelve biggest challenges?

Hiring 182

Hiring Discount Decision Maker Call-back 182

Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Appbuddy

JUNE 14, 2021

Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. Benchmarks: ROI, budgets, and key challenges. The rest, as they say, is history!

ROI 52

ROI Everest Channels Webinar Metrics 52

Gong.io

APRIL 28, 2021

Gong Labs’ previous research shows that it’s not a great idea to send executives cold emails with lofty ROI promises (see chart below for a sneak peek). How on earth can that be a bad idea, when all customers care about is ROI? They said the demo was interesting, and asked for clarification on your solution’s ROI. That’s all.

ROI 71

ROI Lead Rank Lead Scoring Benefit 71

DiscoverOrg Sales

AUGUST 19, 2016

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Marketing 130

Marketing Campaigns ROI Scale 130

The Pipeline

SEPTEMBER 19, 2011

Sign up for our Email Newsletter. 25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. Social Selling. Home About The Pipeline. Free Resources. 0 Subscribers.

ROI 243

ROI Pipeline Training Twitter 243

SBI

OCTOBER 24, 2019

Sales Tools to Increase Tradeshow ROI. Marketers are realizing that it’s not enough to create content, they have an obligation to make sales collateral and marketing content more easily available to sellers. Lead follow-up: In order to follow-up quickly and effectively, a couple of things have to happen.

ROI 74

ROI Sales Tools Tools Trade Show 74

Hubspot Sales

FEBRUARY 12, 2024

Here are three ideas you can build upon to clean up today: 1. Commercial Cleaning It’s the most obvious idea for good reason: With a market size of $64.9B , commercial cleaning stands to make the most profit out of the cleaning services industry. As pets are increasingly humanized, the pet wipes market may follow suit.

Industry 84

Industry Chemicals ROI Lead Rank 84

Pointclear

JANUARY 21, 2014

I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). This month we tackle the issue of Marketing not delivering on an ROI responsibility. Management has not asked for an ROI on Marketing. I don’t know where to start.

Harte Hanks 226

Harte Hanks Marketing ROI Sales Qualified Lead 226

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. How to Grow Your Small Business with Marketing.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Allego

OCTOBER 14, 2021

C-level executives, sales leaders, enablement teams, sales operations, and product marketers are united by a common goal: to make sure their organization’s sales enablement activities are producing real and long-term business value. Virtual Selling > Deals Closed. Many organizations struggle to prove the impact of their efforts.

Sales Enablement 71

Sales Enablement ROI Hiring Collateral 71

MTD Sales Training

NOVEMBER 1, 2011

I presented my session on eselling® at the ISMM’s Successful Selling Conference recently, where I met and had a very interesting conversation with Peter Bowen, CEO of Access Displays – who produce modular and custom built exhibition stands for all manner of venues and events. How To Maximize Your ROI At An Exhibition. Happy Selling!

ROI 290

ROI Maximizer How To Face-to-face 290

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

BuzzBoard

MARCH 14, 2024

An Overview of Common Digital Marketing Challenges Small Businesses Face Sales teams in digital marketing agencies frequently face a common set of challenges when selling solutions to small businesses. According to Google, only 37% of small businesses employ digital marketing to sustain their operations online.

Small Business 52

Small Business Small Business Outsourcing Services Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Showpad

APRIL 28, 2020

Increase sales productivity and active selling time. The TEI study commissioned by Showpad illustrated how a comprehensive sales enablement strategy augmented by a sales enablement platform may result in a 10% increase in productivity and active selling time for sales reps, generating a risk-adjusted total present value of $13.2

ROI 52

ROI Sales Enablement Hiring Commission 52

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. Selling to a group of people is different than pitching to an individual as in business-to-consumer (B2C) sales.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Pipeliner

APRIL 17, 2021

In this Expert Insight Interview, Wanda Toro Turini discusses her invention — Ketch, and how to boost the impact and the ROI of every appearance. Ketch is built on a platform called ecoFiles 11 years ago, while Wanda actually came up with the idea in 2007. This Expert Insight Interview discusses: The history of Ketch and ecoFiles.

ROI 52

ROI Lead Gen Pharmaceuticals Lead Rank 52

Women Sales Pros

JANUARY 21, 2019

That awkward moment when the VP of Marketing tripped walking toward the podium? What about all those great new selling tactics your sales team was introduced to? If you want to get greater ROI out of your Sales Kickoff, you need to make sure your sales team receives, retains and applies more of these valuable selling tactics.

ROI 96

ROI Webinar Metrics Hiring Exercises 96

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

BuzzBoard

FEBRUARY 23, 2024

Understanding the Specialization of Digital Marketing Services for Small Businesses Digital marketing a set of comprehensive strategies and tactics designed to engage customers in the online sphere has drastically increased in popularity over the past decade.

Marketing 52

Marketing Small Business Small Business Social Media 52

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 75

Paid Content Webinar Metrics Strategy Marketing 75

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Keep reading and learn everything you need to know about referral marketing!

Referrals 130

Referrals Marketing Incentives Incentive 130

Apptivo

DECEMBER 21, 2022

Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. For this reason, businesses require sales and marketing automation, which will enable them to create reports, send messages, gain insights, and more.

Benefit 98

Benefit Marketing Lead Rank Lead Scoring 98

Sales and Marketing Management

AUGUST 24, 2017

It starts with a shift in mindset from going beyond delivering traditional sales training events, that are episodic and interrupt daily workflow, and instead creating a practice-driven selling culture where learning and practice are seamless and continuous. Capture the best ideas from all team members.

Training 237

Training Handbook ROI Hotels 237

BuzzBoard

FEBRUARY 7, 2024

This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere. This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs.

Education 52

Education Marketing Hiring Case Study 52

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. Free Trial What happens when your data source and CRM don’t sync up? How are go-to-market teams more productive with ZoomInfo and Salesforce?

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130