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Pharma Sales Enablement Case Study: How Abbott Enables its Customer-facing Teams

BrainShark

Abbott Structural Heart ’s former US Sales Enablement Leader Jason Gwilliam and Bigtincan’s VP of Life Sciences Mads Bjarni-Kornbech sat down at this year’s NEXT Normal conference to discuss pharma sales enablement, covering topics like: How to benefit from sales enablement and readiness.

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What is Sales Enablement? Definitions and Best Practices

Pipeliner

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

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The Missing P(iece) In the Sales Enablement Puzzle

Sales and Marketing Management

Instead, the most resilient and successful sales organizations are building programs that draw maximum value from more of their existing reps. This requires going beyond one-size-fits-all training and development programs that are measured by simple pass/fail certifications or completion rates. The Missing Metric.

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How to Develop a Solid Sales Enablement Content Strategy

Mindtickle

Today, this sentiment still rings true – especially in the world of sales. Sales enablement content is a key ingredient for sales success. When it’s done right, sales content can help sales organizations improve team performance, engage buyers, and ultimately, close more deals.

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Video: Showing the Impact of Sales Enablement on Growth

Mindtickle

Episode summary ChowNow was looking to elevate and grow its sales training program using Mindtickle. Cole Lindbergh, Sales Enablement Manager, Revenue Operations at ChowNow , talks about his experience with Mindtickle. We are doing training through it, we are doing assessments through it.

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021. It’s about helping your sales organization do what they do best.

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The State of Sales Enablement Technology: What’s in Store for 2022

Allego

We observed the evolving role of sales learning from formal, instructor-led training to becoming part of the essential enablement experiences that reps count on day-to-day to help themselves. Here the four top sales enablement trends for 2022: B2B buyer journeys require smarter, virtual selling.