AJ’s story – and the Split of Outbound and Inbound Sales Development
JUNE 14, 2017
That same willingness to change led DiscoverOrg to split the sales department into inbound and outbound focused teams – bringing lead response times down from a day or more to under ten minutes – and more than doubling the conversion rate. Like most sales teams, DiscoverOrg’s sales reps were responsible for both inbound and outbound sales teams, and it’s easy to see why Johnson was so burned out. Splitting outbound & inbound sales for faster response time.