Pointclear

APRIL 30, 2013

I''m pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. Now more than a listening tool social can in some cases become very automated, without the personal nuance that one-to-one marketing lends itself to.

Lead Rank 248

Lead Rank Lead Scoring Leads Marketing Qualified Lead 248

Pointclear

AUGUST 16, 2012

Click to start video at this point — Asked about the current debate between outbound marketing vs. inbound marketing, Dave advocates using a variety of tools based on needs and goals. And we need to leverage all those tools appropriately. So we’re being forced to work together to leverage those resources.”. Stay Tuned.

Outbound 154

Outbound Inbound Social Media Call-back 154

Pointclear

MARCH 18, 2014

Click to start video at this point — I asked Chris what he sees as the key tools to supplement CRM and he said it depends on the needs of the company. You can connect with Chris and learn more about SAVO via the following resources: Website: www.savogroup.com. There’s This Whole Piece That Fits in Between Marketing Automation and CRM.

Sales Qualified Lead 230

Sales Qualified Lead Marketing Qualified Lead Lead Rank Video 230

Pointclear

AUGUST 22, 2011

Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Second, when it comes to automation, defining the process will help make selecting a marketing automation tool easier because you’ll now have process requirements which will guide the technology selection.

Marketing 164

Marketing Lead Qualification Lead Management Lead Nurturing 164

Pointclear

DECEMBER 12, 2013

TV networks are just like the marketing resources and sales support at your company: they provide you with sales content, such as presentations and data – and do so with the best of intentions – but don’t offer the framework necessary to be valuable for meeting your sales goals. Many thanks to our guest blogger today, Kurt Andersen.

Lead Rank 180

Lead Rank Lead Scoring Top of Funnel Harvest 180

Pointclear

MARCH 18, 2014

Click to start video at this point — I asked Chris what he sees as the key tools to supplement CRM and he said it depends on the needs of the company. You can connect with Chris and learn more about SAVO via the following resources: Website: www.savogroup.com. There’s This Whole Piece That Fits in Between Marketing Automation and CRM.

Sales Qualified Lead 171

Sales Qualified Lead Marketing Qualified Lead Lead Rank Video 171

Pointclear

NOVEMBER 29, 2011

Now in its second year, the Top Sales & Marketing Awards combine peer voting with a judging panel of industry experts to recognize leading sales and marketing books, articles, thought leaders, solutions, resources and tools. target="_blank">.

Marketing 189

Marketing Lead Rank Sales Qualified Lead Lead Nurturing 189

Pointclear

JANUARY 31, 2012

These sales processes and systems typically have been enclosed by three points of a triangle: sales enablement tools, sales training, and sales pipeline or forecasting tools. You have sales reps saying that we have no tools that help us and we have buyers saying—it sure shows!

Sales Process 194

Sales Process Lead Rank Sales Qualified Lead Buyer 194

Pointclear

MAY 1, 2013

There are numerous advantages that result from having access to this information, delivered by tools that are easy to use and provide insights into relevant business events as they happen. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.

Analytics 216

Analytics Marketing Sales Qualified Lead Negotiation 216

Pointclear

JULY 12, 2012

” She adds, “I see social tools as being more nurturing tools than anything else. I do see things like marketing getting a better sense of not just putting out a white paper and handing it to their salespeople and then saying, ‘OK, here—use this as a nurturing tool.’

Strategy 171

Strategy Social Media Inbound Outbound 171

Pointclear

OCTOBER 9, 2013

Marketing automation in the hands of a fool is still a fool’s tool.”. You can connect with Jim and learn more about the Sales Lead Management Association via the following resources: Website: www.theslma.com. Email: jobermayer at salesleadmgmtassn dot com. The next PowerViews will be with Jill Rowley of Oracle. Stay Tuned.

Follow-up 230

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 230

Pointclear

JULY 9, 2013

The challenge this presents is the ability to justify investing in an expensive comprehensive CRM tool that has been customized, when in fact it’s not reflecting the true data. You can connect with Lori and learn more about Score More Sales via the following resources: Lori''s Website: www.scoremoresales.com. Twitter: @scoremoresales.

Lead Rank 244

Lead Rank Lead Scoring Sales Qualified Lead Follow-up 244

Pointclear

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

Media 233

Media Direct Mail netFactor Trade Show 233

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. It’s a very impressive tool.” And you can show demos. Stay Tuned.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

JUNE 26, 2012

So I attended this event expecting to find out more about how and when resources would be flowing to inside sales teams. Having recently authored a piece for SandHill.com called Mastering the Virtual Sale , I discovered that the inside sales profession is growing at a rapid clip—far exceeding growth in field sales.

Inside Sales 162

Inside Sales Hiring Conference Field Sales 162

Pointclear

JUNE 28, 2012

Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. Rich on Twitter: @richvancil. Rich’s IDC Profile: Rich Vancil Analyst Profile.

Marketing 247

Marketing Outbound Inbound Vendor 247

Pointclear

SEPTEMBER 22, 2015

So, whether account-based marketing (ABM) tools will be an asset that helps marketing and sales teams to collaborate and generate leads more effectively—or will face a fate similar to the high-tech treadmill that eventually serves only as a place to hang clothes—will wholly depend on the team who "owns" its adoption within an organization.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Lead Rank 100

Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter. It’s a very impressive tool.” And you can show demos. Stay Tuned.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

MARCH 22, 2011

And what do you know, just recently an industry colleague asked me for advice on similar tools, and I was only too happy to share my buying experience privately. The point of lead scoring is to assess the value of the prospect to you—the seller—so you can make the best use of your resources.

Lead Rank 185

Lead Rank Lead Scoring B2B Prospecting 185

Pointclear

AUGUST 23, 2012

Alignment Shifting to Jointly Developing Impactful Messages, Tools and Assets. Tim adds that the vehicles or channels—like smart phones and tablets—that people are consuming content on are optimized for video, so demand gen tools need to be focused on video as opposed to traditional PDF types of assets.

Demand Generation Agencies 124

Demand Generation Agencies Prospecting Demand Generation Targets Demand Generation 124

Pointclear

NOVEMBER 8, 2012

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. I think they role model what we’re teaching. Richardson Website: www.richardson.com.

Video 174

Video Journal Up-Sell Education 174

Pointclear

APRIL 18, 2012

He notes the rise of social selling and the way sales teams are being empowered with social media tools and social media listening. As the social buyer becomes much more educated using these tools, Trip says social media will become part of the tool bag for both marketing and sales going forward. The Impact of Mobile.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

DECEMBER 20, 2011

Nancy Nardin , Founder and Editor, Smart Selling Tools Low-Hanging Fruit, “Operation Bounty” and the Problem with Having Too Many Orchard Crates. Ken Murray , President, VanillaSoft Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource.

Outsourcing Services 169

Outsourcing Services Social Media Marketing Lead Generation 169

Pointclear

JULY 19, 2012

Click to start video at this point — Asked about new social media tools and recent findings that senior executives are using them to connect rather than research and purchase, Brian says too many companies are focusing on technology in hope of creating a process. There are groups that are driving ROI from social media.

Lead Gen 145

Lead Gen Sales Qualified Lead Lead Rank Lead Scoring 145

Pointclear

JUNE 8, 2012

She said they are seeing positive signs that there is greater need to support interaction between the two groups and more tools to support that interaction. You can connect with Ginger and learn more about her work at 1to1 Media by visiting the following resources: Ginger’s Email Address: ginger dot conlon at 1to1media dot com.

Customer 145

Customer Social Media Inbound Top of Funnel 145

Pointclear

MAY 30, 2012

Where there were siloed approaches about marketing initiatives and their data, there are now a number of different technologies, tools and capabilities that—when used together—make for a more intelligent, cohesive approach. DemandGen Report on Twitter: @DG_Report. DemandGen Report Newsletter: www.demandgenreport.com.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

Pointclear

APRIL 28, 2015

Assuming you’ve done all the research, there are additional tools and tricks that can help you prepare even more thoroughly for your call or meeting. There are so many resources on the subject of sales execution that I am not going to cover sales methodology and tactics here. 3) Execution.

Follow-up 100

Follow-up Lead Rank Lead Scoring Sales Qualified Lead 100

Pointclear

MARCH 19, 2013

Salespeople often forget to follow up or follow through when they lack a tool that reminds them, Dan says. Tools like Salesforce and Boomerang can help keep opportunities from falling through the cracks. You can connect with Dan and learn more about his work via the following resources: Dan Waldschmidt Website: www.danwaldschmidt.com.

Conversion 264

Conversion Automotive Face-to-face Decision Maker 264

Pointclear

MAY 2, 2012

” Paul recommends using new tools, especially LinkedIn’s approach to company profiles, to find the right titles inside the companies you’re targeting. For named accounts, you want to be using social tools for different purposes: researching and building an organizational map to reach the right people. We have to play.

Social Media 180

Social Media Media Inbound ROI 180

Pointclear

MAY 5, 2015

The conversation was based on their last engagement, and we concluded the call by asking the prospect if the IT provider could serve as a resource. Give your sales team the tools to make personal connections and intensify relationships on their own. Marketers will use technology and tools to further personalize nurturing emails.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Pointclear

JUNE 15, 2018

Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. It’s not a sales-only process, and it’s not a marketing-only process. You choose.

Revenue 113

Revenue Forecasting Commission Telecommunications 113