The Science of Basic Selling Skills
Bernadette McClelland
JANUARY 20, 2018
Make your key objective to help the customer, not to close a sale. 5. Know your prospects. Find the problem, discover solution, present why solution is best for prospect. 6. Know your competition. Solve their problems. Know your company story. Build rapport. Understand the buyers needs and KPIs. Networking. Storytelling.
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