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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Trade shows can be powerful platforms for showcasing your products, growing your brand, and winning new customers. However, figuring out how much your business actually benefits from attending trade shows can be challenging. Why measure your return from trade shows?

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Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

Another successful trade show under your belt, and it’s time to nurture the email leads you’ve received. Here are five email lead nurturing tips you can use to take your trade show leads from strangers to customers. Cold leads: these are the 30% of prospects who have a need, but they’re not ready to buy.

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The 5 Top Media for Cold Prospecting

Pointclear

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

Media 233
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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. Geotargeting: There’s probably a geographical component to the sales data, including customer locations, opportunities for travel, events, and trade shows.

CRM 289
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How automation helps nurture and manage leads

Apptivo

Use surveys to nurture leads and customers. It’s extremely difficult to encourage leads to go through the sales funnel—from being qualified to becoming prospects and then customers—while keeping track of their engagements and touchpoints across many channels. Use surveys to nurture leads and customers.

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Is Phone Anxiety Holding You Back? 5 Tips to Overcome It

Hubspot Sales

At ValueSelling, we recently conducted a survey on B2B sales reps' top prospecting challenges and found that 50% of sales reps surveyed feared making cold calls. Half of the respondents we surveyed had anxiety about this essential part of their jobs. The phone is still an incredibly powerful tool for communication.

Survey 138
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The Beginner’s Guide to Brand Activation

Zoominfo

Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.