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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Trade shows can be powerful platforms for showcasing your products, growing your brand, and winning new customers. However, figuring out how much your business actually benefits from attending trade shows can be challenging. Why measure your return from trade shows?

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Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

Another successful trade show under your belt, and it’s time to nurture the email leads you’ve received. Here are five email lead nurturing tips you can use to take your trade show leads from strangers to customers. Hot leads: this group refers to the 3% of customers who are willing and able to buy in the short term.

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Lead Generation Without Conferences Or Trade shows

MarketJoy

Social media is a powerful tool, and with hard work and a little luck, you may even end up starting a new trend. For example, you could create a survey for your contacts. Based on the survey, you could create an industry report based on the comments from attendees of this event.

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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Luckily, targeted products for sale can be an excellent tool for helping to target your ideal audience. Offer a reward to loyal clients for taking a survey to indicate their desires for future purchases.

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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. Geotargeting: There’s probably a geographical component to the sales data, including customer locations, opportunities for travel, events, and trade shows.

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How automation helps nurture and manage leads

Apptivo

Use surveys to nurture leads and customers. Use surveys to nurture leads and customers. Surveys assist in moving the lead generation process beyond the data collection stage and into the realms of nurturing through this genuine customer engagement. Surveys are an effective means of discovering more about customer needs.

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The Beginner’s Guide to Brand Activation

Zoominfo

Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.