article thumbnail

A Lesson on Being Decisive: COVID, Trade Shows, and Lead Generation in 2020

Sales 2.0

I’m talking about professional trade shows and conferences, which as of 2019 were estimated to be to the second largest source of B2B revenue in the country. “I remember coming back from vacation and getting texts, all the trade shows had been canceled,” said Stephen Spiegel, CEO of CrewHu and a SalesRoads client.

article thumbnail

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. In 2021, 54% of respondents to ZoomInfo’s survey reported their organization definitely plans to host virtual events, and 28% say they probably will. annually through 2027.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

article thumbnail

Trade Show to Customer: Email Lead Nurturing Tips

Pipeline

Another successful trade show under your belt, and it’s time to nurture the email leads you’ve received. Here are five email lead nurturing tips you can use to take your trade show leads from strangers to customers. You can (a.) use broadcast emails, one–time messages sent to your list at a set time, or (b.)

article thumbnail

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. In 2021, 54% of respondents to ZoomInfo’s survey reported their organization definitely plans to host virtual events, and 28% say they probably will. annually through 2027.

article thumbnail

How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

article thumbnail

Trade Show Marketing Tips for Sales and Marketing Leaders in 2019

Sales Hacker

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Make Your Trade Show Booth Stand Out.