SBI

NOVEMBER 13, 2019

Traditional one-off certification programs risk becoming quickly outdated with company and market changes. Organizations face a ‘moving target’ of market change, regulation, company practices, competition and innovation. Since 2008, Qstream has been on a mission to make people in the workplace better at what they do.

SAP 52

SAP Webinar Metrics Enterprise Enterprise 52

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Study 53

Study Strategy Marketing Lead Rank 53

Hubspot Sales

MARCH 3, 2020

Let’s take a look back at some of the common sales strategies that ruled the last decade. With consumers and businesses navigating a challenging economy and sobering job market, many companies were focused on staying afloat. 2020 Sales Strategies. To succeed in 2020 and beyond, your sales approach needs to make similar strides.

Outsourcing Services 87

Outsourcing Services Strategy Remedy Consumer 87

The ROI Guy

JANUARY 9, 2012

Tracing the percentage of those expecting improvements for the coming year in the global economy, local economy, their industry and for their individual company, Executives reported a significant drop in positive outlook, returning to pessimistic levels similar to those of 2008 and the beginning of the Great Recession.

Buyer 69

Buyer Proposal B2B Discount 69

Pipeliner

OCTOBER 21, 2018

Pipeliner is a true sales enablement tool. How Pipeliner got there makes for an interesting story, and hopefully, anyone setting out to develop and market a software product can learn from Pipeliner’s own successful experience. How could I get this product to market?”. Asia will buy it, too.

Pipeline 45

Pipeline Industry CRM Oracle 45

Costello

MARCH 19, 2019

Todd Caponi, Author, The Transparency Sale. A long-time friend of the team here at Costello, Todd Caponi published The Transparency Sale in November of 2018 to rave reviews. This makes sense because, while the early 1980s represented the beginning of the ‘information age’, 2008 was the informal beginning of the ‘digital age’.

Lead Rank 40

Lead Rank Lead Scoring Negotiation Hiring 40

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Data 246

Data Advertising Advertising Lead Rank 246

Mindtickle

FEBRUARY 27, 2020

*Editor’s Note: In this blog post, guest author and financial Services and Go-To-Market leader, Cory Haynes (click for LinkedIn profile), shares his thoughts on b uilding and growing a financial services team with the “IG Generation.” ” Building the New Millennial Financial Advisor with Sales Readiness.

Demographics 59

Demographics Ideal Customer Profile Margin Banking 59

Mindtickle

FEBRUARY 27, 2020

*Editor’s Note: In this blog post, guest author and financial Services and Go-To-Market leader, Cory Haynes (click for LinkedIn profile), shares his thoughts on b uilding and growing a financial services team with the “IG Generation.” ” Building the New Millennial Financial Advisor with Sales Readiness.

Demographics 52

Demographics Ideal Customer Profile Margin Banking 52

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Advertising 130

Advertising Advertising Prospecting Intent 130

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. Good argument that B2B marketing needs ROI.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

OCTOBER 20, 2010

IT solution providers must recognize this change in order to succeed over the next 5 years - moving from product / solution selling to value sales / marketing strategies - helping buyers quantify the business benefits, return on investment and value advantages of proposed solutions to frugal, economic focused buyers.

ROI 40

ROI Forecasting Vendor Comparison 40

Lessonly

MAY 2, 2018

Andrew was introduced to the sales industry by a friend who referred him for a job. Andrew quickly realized how much he loved the profession—and his passion for sales and marketing led him to open his own company in 2008. He was tasked to grow a sales team from the ground-up.

Scale 30

Scale Hiring Training Sales 30

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Sage 67

Sage Lead Rank Remedy Microsoft 67

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

Sales Hacker

FEBRUARY 3, 2020

AA-ISP Sales Leadership Summit. Sales Enablement Pro’s Sales Enablement Soirees. Sales Assembly Annual 2020. B2BSMX (Sales Marketing Exchange). Utah Women in Sales Summit. Sales Hacker Growth Summit. Unleash is the ultimate sales conference. The Sales 3.0 Dreamforce.

Conference 90

Conference Scale Networking Industry 90

SBI Growth

AUGUST 28, 2012

This Forbes article from 2008 foreshadowed Blockbuster’s demise when comparing them to Netflix. Great candidates can tell you: What problems their market has. of Years in Sales Management – Sales management is changing rapidly. Knows how to identify the market problems of your buyer. How they solve them.

Hiring 267

Hiring Buyer Persona Solutions Selling Buyer 267

Vendor Neutral

JUNE 1, 2021

He spent 8 years at Constant Contact as Director of Products (2008 – 2015). Prior to Constant Contact, Erik was the founder and CEO of e2M Systems which was acquired by Constant Contact in May 2008. Before her promotion to directing the Presentify team, Tricia was a dedicated leader on the marketing team for 4 years.

Constant Contact 52

Constant Contact Webinar Metrics Film Customer 52

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. She is a globally recognized, award-winning revenue enablement executive. She has a passion for mentoring women and helping them find their love of sales.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

SEPTEMBER 10, 2010

This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Content Marketing and the Forgotten Sales Professi.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40