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4 Trends Shaping B2B Marketing in 2011

Pointclear

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Why is that?

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Performance Platforms

Sales and Marketing Management

(Source: Flurry Analytics). Software is eating the world,” stated Marc Andreessen in a 2011 Wall Street Journal article. More and more major businesses and industries are being run on software and delivered as online services — from movies to agriculture to national defense.”. That was six years ago.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems.

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Top AI-Powered Video Roleplay Platforms Mindtickle | Brainshark | Rehearsal | Awarathon Feature List * – What’s best in 2023

Awarathon

“An AI-powered video roleplay software is one of the most effective sales tools for streamlining your sales process, assisting your organization in meeting sales quotas, and forecasting sales for the upcoming quarters online effectively.” Mindtickle Mindtikle, a revenue enablement solution was founded in the year 2011.

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The Difference Between Firmographic and Technographic Data

Zoominfo

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. Firmographic data plus the behavioral data that you gain through your website analytics can collectively provide a wealth of information. How do you measure the effectiveness of your data? Direct conversions 2. How to use firmographic data.

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Alinean Builds on Momentum for a Strong Second Quarter 2011

The ROI Guy

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

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The Difference Between Firmographic and Technographic Data

Zoominfo

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011 How to use firmographic data As with most kinds of data, firmographic data can be used to build personalized content strategies. Could your product potentially replace a software they are already using by being more efficient or cost saving?

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