Remove 2013 Remove Customer Remove Marketing Remove Selling Skills
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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

Our 2012 sales leader research finds it is still a big fear for 2013. Here are five steps for HR to build a sales leadership pipeline in 2013: 1. Determine necessary skills for sales leadership at your firm. There are ample sources that espouse their top leadership skills lists. Integrating with Marketing functions.

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It’s Time to Throw Away the Marketing Materials

The Sales Hunter

How effective are the marketing materials you receive? If you’re like the typical salesperson, you get more marketing information than you could ever begin to use. It’s time marketing departments wake up and quit shoveling garbage out to salespeople, all under the premise of helping them be more effective.

Marketing 231
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9 Things Your Last Customer Forgot to Tell You

The Sales Hunter

Regardless of how you felt your last sales call went, there are a few things your customer just called me about and asked me to share with you. The customer said there’s no need to say “thanks,” but they do want you to adhere to these things the next time you come by: 1. The sales materials you use are lame.

Customer 240
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Sales Leadership Friday: Marketing vs. Sales

The Sales Hunter

One challenges many CEOs face is to finding a way to balance the role of Sales with the role of Marketing. The role marketing must play is in being the keeper of the brands, names, and the equity of what the business stands for. Sales on the other hand must control the customer relationship without interference from Marketing.

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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

They say this based on how they view a typical sales call being one where the salesperson is convincing or showing the customer all of the features and benefits of what they offer. The “push” and “pull” concept has been key to marketing for years. Copyright 2013, Mark Hunter “The Sales Hunter.”

Strategy 241
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Throw Your Sales Materials Away…NOW!

The Sales Hunter

He opened the sales meeting beautifully and then began walking the customers through the materials. For some reason, he was hung up on the idea he needed cute pictures and “marketing speak” content to wow his customer. Reason is the sales materials too many times deal with things the customer is not interested in.

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Sales Leadership is Not Just for Market Leaders and Top Salespeople

The Sales Hunter

The argument I hear is how sales leadership is something that only involves top performing sales people, sales managers or those who work for a company with huge market share. Sales leadership allows you, the salesperson, to be seen as a person with whom the customer can do business. Copyright 2013, Mark Hunter “The Sales Hunter.”