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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line? The problem?

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Busting the myth! B2B social media marketing isn’t effective

Salesmate

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy?

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article thumbnail

Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line? The problem?

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22 Live Streaming Statistics for B2B Marketers

Zoominfo

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

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30 Shocking Influencer Marketing Statistics

Zoominfo

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Typically brands work with influencers who have a large, dedicated following, particularly on social media. 30 Shocking Influencer Marketing Statistics.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. Lead generation.

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg Sales

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve been optimizing DiscoverOrg’s process for gathering firmographic data since 2016. Read it: How to Calculate Total Addressable Market. I would know.