SugarCRM

FEBRUARY 11, 2020

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.

Social Media 26

Social Media Advertising Advertising Media 26

DiscoverOrg Sales

FEBRUARY 21, 2019

Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly. A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). We’re moving in the right direction!

ROI 171

ROI Survey Webinar Metrics Channels 171

The Pipeline

SEPTEMBER 18, 2018

Don’t take my word, here are some eye-opening insights from TrustRadius’ 2017 The B2B Buying Disconnect: Vendors focus on providing material that buyers don’t find very useful or trustworthy. Like any other asset, garbage in garbage out! Vendors overemphasize selection criteria that aren’t important to buyers.

Vendor 255

Vendor Discount Insurance Insurance 255

Adaptive Business Services

MARCH 23, 2022

There is a lot of confusion, particularly with B2B, regarding how to implement social selling. My company, Webbiquity LLC, provides digital marketing services to help small to midsized B2B tech and professional services companies grow their brands and generate more leads. welcome to “How I Work It – Social Selling”.

Social Selling 101

Social Selling Social Media Twitter Networking 101

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago ( source ). Multichannel Marketing Challenges.

Marketing 189

Marketing Retail Channels Social Media 189

SugarCRM

FEBRUARY 11, 2020

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.

Social Media 20

Social Media Advertising Advertising Media 20

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. From the Customer’s Point of View 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago ( source ).

Marketing 100

Marketing Retail Channels Social Media 100

SBI

JANUARY 30, 2019

With brand performance visible within Priority Engine’s ROI Dashboard, B2B marketers can quickly and easily assess their effectiveness and understand the direct impact their advertising has on demand and consideration. Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions. Sales Enablement.

Intent 50

Intent Engineering Account Intent Data 50

Crunchbase

SEPTEMBER 21, 2020

Bureau of Labor Statistics admits that the number of gig workers in the country is difficult to confirm, in 2017 their best estimate was 55 million. trillion to the economy in 2017. Any way you slice it, the gig economy represents an enormous opportunity for B2B companies of many stripes and it’s here to stay. While the U.S.

Penetration 134

Penetration Segment Demographics Benefit 134

Showpad

SEPTEMBER 28, 2017

As sales and marketing technology develops at disruptive speed, B2B marketing agencies need to step up their game to stay relevant and empower their clients. Today’s B2B buyers are more empowered and more demanding than ever. Why should B2B marketing agencies care about sales enablement? ” – Hubspot, 2017.

Top of Funnel 40

Top of Funnel Ideal Customer Profile Sales Enablement B2B 40

Sales Hacker

OCTOBER 31, 2018

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Start by using these strategies: 1. Invest in great content. DON’T: Overdo it.

Email Marketing 68

Email Marketing Buyer Persona Marketing Lead Rank 68

SBI

JUNE 19, 2019

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Hubspot Sales

APRIL 19, 2018

In these cases, businesses are wise to invest more in marketing, advertising, and freemium product strategies. After a mammoth $110 million funding round in 2017, Grammarly today boasts both freemium and premium services. Each of the 20 fastest growing B2B SaaS companies have implemented outbound outreach.

Outsourcing Services 92

Outsourcing Services Sales Outsourcing Lead Rank Hiring 92

Pointclear

APRIL 19, 2017

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. I have been featured in major publications including featured by Automotive News, Advertising Age and Edmunds.com for my unique social media marketing and self-promotion efforts.” The coffee was hot and the lunch was great.

Conference 124

Conference Outbound Social Media PointClear 124

Sales Hacker

OCTOBER 19, 2018

A couple weeks ago Zoominfo , a premiere B2B contact database, acquired Datanyze , a more recent pioneer that arms sales teams with technographics about their leads. For example, the Bridge Group found in their SaaS AE 2017 report that both the average $5MM company and $500MM company use four tech tools to accelerate their sales.

Industry 58

Industry Top of Funnel Channels Lead Rank 58

Tenfold

JULY 15, 2017

Additionally, studies show that a failure to align sales and marketing departments around the right processes and technologies may cost B2B companies 10 percent or more of revenue annually. In 2017, such a definition seems antiquated. In other words, seamless integration means more than mere kumbayah; it means money.

Marketing 63

Marketing Sports Face-to-face Top of Funnel 63

Hubspot Sales

OCTOBER 10, 2017

Sales Statistics [2017]. Seven in 10 B2B buyers watch a video sometime during their buying process. Half of revenue is influenced by social selling in 14 common industries, including computer software, healthcare, and marketing and advertising. Sales prospecting stats. You’re not alone. Only 24% of sales emails are opened.

Referrals 145

Referrals Hubspot Top of Funnel Sales Qualified Lead 145

Nutshell

MAY 29, 2018

Putting more effort into defining your buyer personas and focusing the messaging on your website and in your advertisements can help address this problem. Insufficient lead nurturing: According to a 2017 LinkedIn study , B2B decision makers read an average of ten pieces of content before making a purchase.

Sales Process 82

Sales Process Top of Funnel How To Pipeline 82

LeadBoxer

JUNE 12, 2019

Without an airtight system for B2B lead generation in place, you’re sure to slow down your already hard-working sales team. At first, B2B lead generation might seem like a complex process, but don’t let that discourage you. What is B2B lead generation? They were also able to lower their cost per purchase by 10%.

Paid Content 71

Paid Content Lead Generation Lead Rank Lead Scoring 71

Zoominfo

FEBRUARY 26, 2018

If you’re a new reader, ZoomInfo is the leading B2B contact database. Our B2B blog covers topics related to B2B sales, B2B marketing, and recruiting. Last year, we were lucky enough to have Seth speak at the 2017 Growth Acceleration Summit—and he did not disappoint. We strongly suggest you check out his blog.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

LeadFuze

JUNE 3, 2021

Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach a wide audience but to cultivate high-value relationships with specific businesses. In 2017, they found that 81% of the respondents have already adopted ABM strategies. What is Account-Based Marketing. Not necessarily.

Account Based Marketing 97

Account Based Marketing ROI Account Marketing 97

Zoominfo

FEBRUARY 26, 2018

If you’re a new reader, ZoomInfo is the leading B2B contact database. Our B2B blog covers topics related to B2B sales, B2B marketing, and recruiting. Last year, we were lucky enough to have Seth speak at the 2017 Growth Acceleration Summit—and he did not disappoint. We strongly suggest you check out his blog.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

Crunchbase

MARCH 9, 2020

Chris Morgan is the CRO of Moat , which was acquired by Oracle in 2017. Prior to Moat, Chris held various leadership positions at Hitwise (acquired by Experian), a data and analytics business focused on providing marketing intelligence to brand advertisers. From Good to Great: How Go-to-Market Leaders Transform B2B Software Companies.

Oracle 93

Oracle Scale Hiring Harvest 93

Openview

SEPTEMBER 28, 2017

companies spend over $900 billion on their sales forces – three times more than they spend on all advertising media. According to the latest study conducted by salesforce.com , a mere 20% of B2B sales teams are considered “high performing.”.

Compensation 68

Compensation Face-to-face Commission Journal 68

Close.io

OCTOBER 28, 2019

With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media. Read more about how our tiny 2-person B2B SaaS content marketing machine.). Fun fact: That’s exactly how we’ve been growing Close to many millions in revenue.

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. Your pre-event content should also advertise any giveaways, product demos, contests, or perks your prospects will receive if they visit your booth. Learn more about influencer marketing best practices here: B2B Influencer Marketing.

Trade Show 173

Trade Show ROI Marketing Promotion 173

Zoominfo

JANUARY 30, 2019

That’s why trade shows and industry events are so valuable to B2B marketers. Your pre-event content should also advertise any giveaways, product demos, contests, or perks your prospects will receive if they visit your booth. Learn more about influencer marketing best practices here: B2B Influencer Marketing.

Trade Show 130

Trade Show ROI Marketing Promotion 130

LeadFuze

AUGUST 5, 2021

The Gist: WoodPecker has a “ mission is to enable all B2B companies to connect with their ideal customers. A long time ago at a B2B company far, far away there was a sales team with an unorganized sales and marketing process and a broken strategy. There are interviews with top sales people in the B2B industry. WoodPecker.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98