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GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

Sales Hacker

May started Writer in 2020. Writer’s decision to make PLG table stakes and how they leverage their motion to secure enterprise customers. 25:17) Writer’s PLG motion, including self-serve and sales-assisted, and how it’s used to turn small downloads into big enterprise accounts. (31:07)

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. That makes sense.

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Here’s What You Missed at TRANSFORM 2020

Showpad

This post will recap TRANSFORM 2020 keynotes, breakouts and sessions and give you some new ideas about sales enablement you can put into practice right now. 2020 has seen us shift to full remote work and tweak go-to-market strategies as the buyers’ needs are changing. Find the human problems in marketing and advertising.

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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy – July

Crunchbase

If this upward trend continues, there’s a chance Q4 funding will mirror the quarter-over-quarter increase we’ve seen in previous years, despite the curveballs 2020 has thrown our way. Industry: Advertising Platforms, Brand Marketing, Enterprise Software, Social Media. Industry: Database, Enterprise Software, Technical Support.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. Like their counterparts in sales, advertising and marketing professionals also routinely experience toxicity in the workplace. and 4.5 %, respectively.

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Why Your Business Needs to Get on Facebook Now

Connext Digital

As of 2020, Facebook had 8 million advertisers, 70% of which were small and medium enterprises. This is because small and medium businesses have caught on to the benefits of social media advertising , which is cheaper and more effective than traditional advertising methods. We can help.

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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

The company doubled down on supporting the brands that sell products on its platform, investing more in cooperative advertising. A study conducted by Revenuegrid analyzed data from 500 B2B companies and revealed that 84 percent of sales reps missed their Q2 2020 quotas. percent in 2020. Their survival depended on it.

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