Understanding the Sales Force

FEBRUARY 22, 2023

I began debunking sales articles when the first ones predicting the death of selling appeared circa 2008. Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. Fifteen years later, their products have a place at the very top of the sales funnel.

Top of Funnel 406

Top of Funnel Positioning Scale Inbound 406

DiscoverOrg Sales

JULY 10, 2018

If you’re dealing with an objection, congratulations! We should relish objections,” says Steve Bryerton , DiscoverOrg’s VP of Sales. I love objections. If you’re NOT getting objections, you’re probably not very close to a sale, because your pospect doesn’t have that uncomfortable feeling of taking a risk.

Objections 243

Objections Buyer Persona Study Decision Maker 243

Emissary

FEBRUARY 1, 2023

Sales account planning has been in practice for 30+ years. So most technology organizations have an account planner floating around somewhere. There are more decision-makers involved than ever before, longer sales cycles, and more demanding buyers. But whether these plans yield results varies broadly.

Enterprise 96

Enterprise Enterprise Account Decision Maker 96

Sales Gravy

NOVEMBER 20, 2023

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

Account 90

Account Retention Analytics Vendor 90

The Pipeline

JULY 11, 2014

Yesterday on this blog, I wrote about sellers who drive commerce for their buyers have greater success than those who just drive sales. The Objective Seller Webinar. The webinar will discuss how all businesses have objectives relating to their market, their commerce, and their opportunities. Building a better question.

Webinar Metrics 292

Webinar Metrics Objections Loyalty Segment 292

The Pipeline

JANUARY 22, 2019

Just the anticipation of being rejected crushes egos and opportunities to boot; sellers become so paralyzed by the thought of the objection, they fail to deal with it properly when it comes, and it always comes. Take it as an objective, and you get defensive and lose. This requires you play offence on your field, not defense on theirs.

Objections 267

Objections Prospecting SME Cold Calling 267

The Pipeline

MAY 7, 2014

Join me for this special webinar looking at: The Objective Seller – presented by salesforce.com. All businesses have objectives, focusing on objectives and the buyer’s desired return on those objectives, are the most effective way to engage and align with buyers. May 12, 1:00 pm Eastern – register here.

Webinar Metrics 253

Webinar Metrics Objections Segment Loyalty 253

The Pipeline

MARCH 8, 2014

Return On Objectives - Harnessing Objectives to Drive Better Sales Conversations. Learn how to change the sales conversation and who should be having that conversation with! Sales Skills Tibor Shanto' Presented by . Join me on March 19, at 3:00 pm Eastern. . Proactive exploration.

Webinar Metrics 243

Webinar Metrics Objections Segment Loyalty 243

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. What Is the Difference Between Sales and Account Management? Let’s do a quick overview.

Account 130

Account Lead Rank Ideal Customer Profile Decision Maker 130

Janek Performance Group

JULY 25, 2023

All sales organizations need new business to thrive and grow. As such, they often prioritize new accounts. For salespeople, this means tighter budgets, more decision makers, and longer sales cycles. This makes effective account planning essential. However, it’s easy to take established accounts for granted.

Account 62

Account Decision Maker How To Course 62

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Lead Rank 103

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 103

Gong.io

DECEMBER 30, 2022

Ask any sales leader what they want, and you’ll get an answer along these lines. You can’t tell a sales rep to “increase sales” and expect them to know what to do. A good place to start is to set the right sales objectives. We’ll also look at examples of sales objectives that you can set for your sales team.

Objections 62

Objections Examples Ideal Customer Profile Sales Management 62

Gong.io

DECEMBER 14, 2022

It’s not hard to set sales objectives. Any sales leader can ask their team to increase sales by 50% or cut customer churn in half. . What’s difficult is setting achievable, effective sales goals that have a genuine impact on your company’s long-term strategy. . What different sales objectives look like .

Objections 62

Objections Ideal Customer Profile Churn Quota 62

Zoominfo

JULY 5, 2022

This makes routing marketing leads to your sales team a critical step for driving revenue growth. A modern routing strategy that’s built for revenue growth includes three main elements: Integrated account-based selling tools The ability to route any object (e.g. What is Lead Routing and Why is it Important?

Lead Rank 130

Lead Rank Lead Scoring Revenue Leads 130

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)?

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

Steven Rosen

JANUARY 16, 2023

10 Characteristics of Bold Sales Leaders. Sales leaders have had to adapt to virtual selling, work from home, supply chain issues, passing on price increases and sales rep turnover. Your success is directly related to achieving or exceeding company revenue objectives. What Sales Leadership Style Will Prevail in 2023?

Leads 317

Leads Marketing Qualified Lead Face-to-face Sales Leadership 317

Sales and Marketing Management

JUNE 19, 2017

Author: Mark Donnolo Account planning is an essential part of any high-performing sales organization. The problems come when you ask an account leader to stop what he’s doing and focus on a plan. Every sales organization is unique, but most have similar challenges and succeed according to a common set of principles.

Account 214

Account Ideal Customer Profile Revenue Forecasting 214

Steven Rosen

NOVEMBER 7, 2022

As the business unit head, you and your team have spent hundreds of hours building your marketing plans , analyzing trends, developing key tactics and building and revising slide decks. Global leadership forces you to increase your sales numbers and reduce expenses, and you have to dance. Strategy and Strategy Execution.

Strategy 380

Strategy Call-back Objections Forecasting 380

Steven Rosen

FEBRUARY 27, 2022

VP’s of Sales and Marketing and Business Unit Heads can relate to this. They are the people in commercial organizations responsible for both strategy development and sales execution. When business units fail to achieve their objectives, they usually do not have a strategy execution process resulting in poor execution.

Strategy 408

Strategy Scale Objections Maximizer 408

Zoominfo

SEPTEMBER 1, 2018

If you’re dealing with a sales objection… congratulations! We should relish objections,” says Steve Bryerton , ZoomInfo’s Vice President of Sales. When sales prospects offer objections, it means they’re taking you seriously. What Does a Sales Objection Look Like? It can drag on forever.”

Objections 130

Objections Face-to-face Exact Software 130

Sales and Marketing Management

JANUARY 26, 2018

Author: Stephanie Kidder, Chief Marketing Officer, Azalead You Could Do With Less Leads, But You Do Need to Reach More People. When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. Why shouldn’t marketing do the same? Let’s start with why less is more.

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

The Pipeline

JULY 11, 2014

Yesterday on this blog, I wrote about sellers who drive commerce for their buyers have greater success than those who just drive sales. The Objective Seller Webinar. The webinar will discuss how all businesses have objectives relating to their market, their commerce, and their opportunities. Building a better question.

Webinar Metrics 163

Webinar Metrics Objections Loyalty Segment 163

Hubspot Sales

MARCH 9, 2021

Those goals are most commonly referred to as pricing objectives, and here, we'll review the concept behind them and take a look at some common examples. Pricing objectives are an essential component to consider when pinning down an ideal price point. That said, landing on a pricing objective isn't always straightforward.

Objections 131

Objections Maximizer Retention Intent 131

LeadFuze

JULY 18, 2023

Learning how to handle objections in sales calls is a crucial skill for any sales professional. In this blog post, we’ll delve into the art of handling sales objections effectively. We will also highlight the importance of building trust with prospects through effective objection handling.

Objections 52

Objections How To Cold Calling Follow-up 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. They are only engaging in one-to-many ABM and one-to-few ABM, and they are missing opportunities to drive sales cycles with target organizations that are stuck in status quo.

Account Based Marketing 67

Account Based Marketing Top of Funnel Account Lead Rank 67

Steven Rosen

NOVEMBER 14, 2021

Sales Eagles Soar Turkeys to Get Consumed. If you are chasing your 2015 sales numbers, you need to return from this holiday weekend highly energetic, focused and ready to sprint to the finish line. When I was running a sales force , I was equally focused on finishing the year off and starting the next year even stronger.

Consumer 374

Consumer Analysis Territories Account 374

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Sales and Marketing Management

JUNE 4, 2018

Author: Courtney Beasley, Director of Marketing at Walker Sands Successful and repeatable sales processes hinge on the alignment of your organization’s sales and marketing functions. In fact, when sales and marketing are aligned, companies experience a 25 percent increase in revenue.

Closing 191

Closing Marketing Channels Account Based Marketing 191

The Pipeline

MAY 25, 2012

Surprisingly, many is sales have chosen this path, and have maintained employment with some pretty lackluster companies. But assuming you are looking for revenue, growth and success, the above is not the strategy for you, you are much better off dealing with or managing buyer objections as they come up.

Objections 302

Objections Buyer Energy Face-to-face 302

Increase Sales

JUNE 30, 2014

Some recent social media discussions revealed there exists significant confusion about sales objections. This is best explained because in the past the marketing depattment handed off the fully qualified sales leads to lukewarm ones to the sales department. This happens a lot for realtors and even car sales people.

Ideal Customer Profile 169

Ideal Customer Profile Sales Qualified Lead Objections Customer 169

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

DiscoverOrg Sales

MARCH 27, 2017

Brandon is the Director of Growth at Engagio, the Account-Based Everything platform that orchestrates human connections. Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

Chorus.ai

JULY 28, 2020

Objection handling is tough. Sales objections come in many forms, and it takes experience and quick wit to get used to them. It’s not just reps fielding sales objections who think so, either. As many as 35% of sales leaders believe objection handling is the biggest challenge their reps face.

Objections 104

Objections Case Study ROI Lead Rank 104