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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When we guess right, we switch off.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. On owned media, digital advertising was once the name of the game. Why are SaaS companies embracing it? The smartest companies are embracing Ecosystem-Led Growth, or ELG. So, owned media.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website.

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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Sponsored Updates are company page updates delivered to the newsfeeds of those not connected yet. The ad looks very similar to a traditional company update.

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5 Benefits of Lead Management Software for Your Business

SugarCRM

For example, imagine a company that sells technology for high school and college-age students. Someone who signs up for a webinar to find out more about project management is a lead for a project management software vendor. Many people think the process stops here, but for most companies, it doesn’t. It’s a lead of sorts.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Market to current customers Before filling your target account list with companies you don’t yet work with, take a look at your list of current customers.