Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But many of the people taking your swag – and the attention of your sales reps – are NOT good fits for your product. Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

No More Cold Calling

JANUARY 14, 2021

Register for Back in The Black Sales TV—first episode on January 19. The Gatekeeper Died: Why That’s a Good Thing” is the topic for my new, monthly, live Sales TV Show on the Sales Experts Channel. Why am I doing a monthly Sales TV Show? We’ve all had to make calls from a script at some point in our sales career.

Gatekeeper 265

Gatekeeper Referrals Cold Calling Telemarketing 265

DiscoverOrg Sales

JUNE 19, 2018

Let’s agree that the goal of your marketing team should be to help your sales team. But as sales professionals, how can you feed your sales intelligence in to your marketing team and how can they use that intelligence to better help you close sales? Read it: 7 Quick Wins for Sales and Marketing Alignment.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Zoominfo

OCTOBER 21, 2018

B2B Vlogging: As we discussed in a previous post, B2B blogging is an effective way to drive organic traffic to your website, engage potential buyers, and generate high-quality leads for your sales team. Webinars: Regularly hold and record webinars for your customers and prospects. And best of all?

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Nutshell

JUNE 5, 2020

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Have you ever had a sales rep rap to you?

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

Nutshell

AUGUST 28, 2023

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.

Sales Process 118

Sales Process Top of Funnel Outsourcing Services Sales Qualified Lead 118

Apptivo

FEBRUARY 23, 2023

Lead generation, which is what fuels a company’s long-term success, necessitates cooperation between sales and marketing. Why is it difficult for Sales and Marketing to collaborate? Reach your desired audience by sharing insightful content, interacting with your followers, and utilizing targeted advertising.

Lead Generation 52

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 52

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Fill the Funnel

MARCH 6, 2015

Conference rooms and weekly sales meetings are relics of a time without the internet, webcams, smartphones and powerful web tools. A conference room full of sales people and sales leaders just might be the biggest time waste of the week. How long do your weekly sales meetings usually last?

Conference 48

Conference Face-to-face Top of Funnel Hiring 48

Fill the Funnel

MARCH 6, 2015

Conference rooms and weekly sales meetings are relics of a time without the internet, webcams, smartphones and powerful web tools. A conference room full of sales people and sales leaders just might be the biggest time waste of the week. How long do your weekly sales meetings usually last?

Conference 48

Conference Face-to-face Top of Funnel Hiring 48

No More Cold Calling

JUNE 28, 2012

Referrals are the secret to B2B sales: Get the meeting at the level that counts. Face to Face in a Sales 2.0 World”—that’s how I met Todd McCormick at the Fall 2011 Sales 2.0 conference. And then I learned that iMeet (a product created by PGi, where Todd leads a sales team), does just that. Can’t remember?

Social Media 267

Social Media Cold Calling InsideView Customer 267

Jeffrey Gitomer

APRIL 16, 2013

Use the “keyword” search feature to uncover prospects you never knew existed. Why not get praise for the great speech you gave at the conference every time someone walks by your booth, instead of trying to get them to putt a ball into a plastic cup. Send a once a week, value-based message to existing and prospective customers.

Cold Calling 233

Cold Calling Face-to-face Trade Show Referrals 233

Sales Hacker

MARCH 1, 2024

On owned media, digital advertising was once the name of the game. Sponsor love: The ELG Conference. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned.

Media 71

Media Company Distribution How To 71

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But many of the people taking your swag – and the attention of your sales reps – are NOT good fits for your product. Target them!

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

MTD Sales Training

MARCH 2, 2018

You know what I mean; walking into that sales meeting and anticipating with bated breath what your manager would hand down to you. Those golden nuggets of information that would give you your next sale. Today’s sales professionals know that they themselves are in charge of lead generation. MTD Sales Training.

Lead Rank 154

Lead Rank Lead Scoring Leads Marketing Qualified Lead 154

Close.io

JUNE 13, 2018

If your sales process relies heavily on cold emailing or calling prospects, the new European General Data Protection Regulation (GDPR) isn’t great news for you. At its most basic, the GDPR changes the way outbound sales teams can collect and use personal data like email addresses, names, and other info about prospects.

Top of Funnel 130

Top of Funnel Cold Calling Outbound Inbound 130

Smooth Sale

AUGUST 30, 2023

Promotional items can also be practical tools for word-of-mouth advertising. For trade exhibitions, conferences, or in-store displays, for instance, eye-catching banners and posters can be produced using quality large printing. Design and Messaging The efficacy of your advertising materials depends heavily on their layout and message.

Promotion 98

Promotion Apparel Demographics Webinar Metrics 98

No More Cold Calling

DECEMBER 18, 2014

These “gatekeeper” tactics are insincere, duplicitous, unprofessional, offensive, and a waste of sales time. Think you’re getting away with cold calling and pretending you’re best buddies with your prospect? Dump the Script We’ve all had to make calls from a script at some point in our sales career. A waste of your time.

Gatekeeper 303

Gatekeeper Cold Calling Telemarketing Referrals 303

Partners in Excellence

FEBRUARY 9, 2015

I’ve been involved in a number of discussions on prospecting recently. One sales exec complaining to me when I suggested he and his people needed to be prospecting. I tend to think it needs to be no more difficult than “Prospecting is the new prospecting.”

Prospecting 48

Prospecting Lead Rank Marketing Qualified Lead Top of Funnel 48

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. According to Xant, 73% of marketing and sales leaders credit webinars as a way to generate high-quality leads. Attend virtual conferences.

Trade Show 107

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 107

Sales and Marketing Management

SEPTEMBER 24, 2017

Tech + Relationships = Better Sales. Sales teams that want to connect with B2B clients must empower them through useful, transparent engagement. For instance, a business might establish an internal center of excellence that produces content designed to educate prospects about its services. Share data across departments.

Strategy 166

Strategy B2C Top of Funnel Sales Qualified Lead 166

Zoominfo

OCTOBER 31, 2018

Influencers, on the other hand, aren’t looking to make a sale through the interactions with their fan base. Increase sales and customer retention. In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference.

Influencer 153

Influencer Marketing Hubspot B2B 153

Hubspot Sales

SEPTEMBER 18, 2023

Timing is everything in sales. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role.

Social Media 104

Social Media Google Hiring How To 104

eGrabber

MAY 11, 2020

Here are some of those signs: Businesses that are Hiring People right now Businesses that secured recent Funding, since the outbreak of COVID-19 Medium-Large Businesses that normally display at Conferences, but now have their Tradeshow Marketing Budget up for take. You will need the Sales Navigator account for this. Subscribe to.

Cancellation 45

Cancellation Hiring Conference How To 45

Zoominfo

OCTOBER 5, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. According to Xant, 73% of marketing and sales leaders credit webinars as a way to generate high-quality leads. Attend virtual conferences.

Trade Show 101

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 101

LeadBoxer

OCTOBER 18, 2020

If you aren’t reassessing your business plan and lead strategy tactics at least once a year, you’re missing out on opportunities to find new prospects. Conferences And Events In the US, 75% of marketers generate their leads through event marketing. Source Newsletter If you don’t already send out a newsletter, you need to start.

Webinar Metrics 58

Webinar Metrics Lead Rank Lead Scoring Marketing Qualified Lead 58

Customer Centric Selling

MARCH 5, 2018

No matter which industry you’re in, sales evaluations play a major part in your company’s success. Case studies, user conferences, co-webinars, and joint customer-vendor presentations at industry events will help to showcase your most successful customer accounts. By Connie Schlosberg, Primary Intelligence. Share future direction.

Competition 90

Competition Case Study Comparison Vendor 90

Sales Hacker

MARCH 31, 2020

Every day we recover quickly from the many rejections we receive from prospects, clients, and the market, only to hop on a call and get rejected again. Let’s look at how you can adapt to the new sales environment brought on by COVID-19, so you can continue to serve your partners, clients, and team members in this difficult time.

Trade Show 97

Trade Show Tourism Face-to-face Top of Funnel 97

Sales Hacker

APRIL 13, 2020

Conferences and workshops are obviously being canceled, and the associated costs are significant. Virtual events offer a chance to connect, engage with leads , and turn some of these prospects into future customers. What are the Benefits & Limitations of a Virtual Conference. However, there are ways you can overcome this.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Adaptive Business Services

MARCH 23, 2022

Our core services cover five areas: SEO, online advertising, social media marketing, content marketing, and influencer marketing. But if one out of ten becomes a solid business prospect, or better yet a client, the process is working well. But I have reviewed some very interesting online tools for sales pros. And maybe Twitter.

Social Selling 101

Social Selling Social Media Twitter Networking 101

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

Hubspot Sales

MARCH 6, 2018

What is a sales process? Sales process” most often refers to a repeatable set of steps your sales team takes with a prospect to move them from early stage to a closed customer. A good sales process helps your reps consistently close deals by giving them a framework to follow. What are the steps of a sales process?

Sales Process 143

Sales Process Sales Methodology Inbound Churn 143

LeadBoxer

DECEMBER 8, 2019

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Closer's Coffee

APRIL 23, 2020

Here’s What You Need To Know About The Inside Sales and Outside Sales Roles. As companies seek to grow their sales numbers it’s not always clear which sales approach to take. As companies seek to grow their sales numbers it’s not always clear which sales approach to take.

Outside Sales 64

Outside Sales Inside Sales Face-to-face Comparison 64

LinkedFusion

OCTOBER 11, 2023

It is the critical first step in the sales funnel and a pivotal factor in business success. Lead generation is an important component of every effective marketing and sales plan. They may overlook the landing page, which provides the highest opportunity to convert website visitors to prospects.

Lead Generation 52

Lead Generation Small Business Small Business Ideal Customer Profile 52

Smooth Sale

JUNE 28, 2023

Some people may only want to go for a job interview if their values or career prospects align with the role. Stand Out from the Crowd Sales Tips: Hiring the Right Employees Without Wasting Time Confer with those you trust about how they find their better candidates. Realize How to Improve Do You Sometimes Feel Invisible?

Hiring 78

Hiring Lead Rank Lead Scoring Networking 78