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In Sales and Marketing Feelings Count More than Logic

Increase Sales

Of course, the word feelings does not appear in the research yet when discussing reactions to what bothers consumers most respective to brand advertising feelings are behind all of these responses such as: False, misleading or phony advertising. For example, I am looking for a small storage cabinet for our dining area.

Marketing 134
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Community Marketing Catapults Word of Mouth

Increase Sales

The reason is simple people believe other people usually family or friends before any advertising or other marketing activities no matter how good those actions are. Yet today mostly because of social media, we now see collective word of mouth advertising or what is called community marketing. A Real World Example.

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Write with Care in Your Sales Presentations

Increase Sales

As another example, I would never include “office rent” as part of my deliverable cost. In thinking of my past corporate sales management life, I would have love to have charged for sales meetings. These written documents can build trust or erode trust.

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[VIDEO] How to Evaluate a Data Provider

DiscoverOrg Sales

I’m in the middle of evaluating sales coaching tools (3 to be exact), and while I see some pros and cons to each, there’s nothing really standing out to make one of them the clear winner. You have to see if the data is as good as advertised because data is not a commodity. Does this situation sound familiar?

Data 171
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Is Your Small Business Online Presence Your Achilles’ Heel?

Increase Sales

Of course that means you have invested considerable time in your strategic action plan and have WAY SMART goals both for marketing and sales. Unfortunately the challenge for many small businesses is they hire marketing and advertising firms or social media consultants who take their money and provide little to nothing results.

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Selling On Value Not Price Will Increase Sales

Increase Sales

Yet the remnants from product based marketing (think price based) or traditional marketing still rampage their way through advertising to email blasts to those frequently and high traffic business to business networking events to social media postings. In between sales coaching calls and returning phone calls, I scanned my Facebook feed.

Lead Rank 120
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The 6 Elements of a Truly Consultative Sales Process

Hubspot Sales

Consultative Sales Process. A typical consultative sales process is made up of six stages. Here's an example: Stage 1 : Target and Qualify. There should also be a list of sales coaching questions related to each stage. Some examples in Stage two would be: What business problem is the customer trying to solve?