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29 Types of Trigger Events and How to Track Them

Hubspot Sales

These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. Industry Newsletters : Keeping up with industry news can really pay off.

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How Competitive Intelligence is Replacing the Relationship Sale

Sales Hacker

Clients have more time to reevaluate their current vendor relationships and for digital-savvy salespeople to slide in and win new clients. Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors.

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Ignite Sales Potential by Educating Local Businesses on the Importance of Digital Marketing

BuzzBoard

Understanding their target audience, industry trends, and local competition is crucial for crafting a compelling sales pitch. Increased Visibility: SEO optimization, local listing management, and targeted online advertising ensure that the business appears in relevant searches, driving more customers to its doorstep.

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The Ultimate Guide to Consultative Selling for Digital Agencies

BuzzBoard

Truth be told, these business owners are no longer looking for just vendors to execute tactical digital marketing tasks. Buyers are increasingly demanding that vendors diagnose problems for them and propose specifically responsive solutions. Understand the common challenges faced by businesses in your region.

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Unveiling BuzzBoard’s Strengths Through Customer Reviews

BuzzBoard

Towards that, they are making smarter business decisions of acquiring deep intelligence about their prospects by investing in data vendors and sales assistants—the purpose being aligning their offerings with prospect needs to maximize engagement. This is a really helpful prospecting tool!” —Val, Everything is there for you.

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What Does ZoomInfo’s Acquisition of Datanyze Signal to the Sales Industry?

Sales Hacker

Both have ranked very highly in recent years as top tools for startup sales tech stacks, as shown by Bowery Capital’s most recent Annual Sales Stack Report here. We’ve literally run out of room: This is juxtaposed against the fact that the number of sales tools companies use is not necessarily increasing.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

These innovators didn’t just impact their own businesses — they made a permanent impact on their industries at large. Norman De Greve, Chief Marketing Officer, CVS Health Norman de Greve is an advocate for elevating the standards of the beauty industry. Yet the company did more than just install solar panels.

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