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Channel Partner Training Software: 5 Features to Consider

BrainShark

Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to make it really easy for your channel partners to learn about your products as part of their daily workflow. The right channel partner training software can help with this.

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Expert Interview: Nancy Sperry on Channel Partner Enablement

Allego

Channel sales are in the spotlight. I joined Nancy Sperry , Allego’s Vice President, Strategic Partnerships and Business Development, on Zoom to discuss current challenges and opportunities for channel sales. Nancy was recently named to the CRN Women of the Channel list for 2022. It’s really cool.”.

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The Complex and Evolving Dynamics of SMB Software Buying Habits

BuzzBoard

The global software buying state is a dynamic amalgamation of subscription-based models, cloud-native applications, AI-driven solutions, enhanced user experiences, robust security measures, and a growing emphasis on sustainability. So where exactly SaaS companies are lacking visibility? And what are B2SMB buyers really looking for?

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Top 6 SMB Tech Verticals to Watch Out for: A Review of the Prospering Market

BuzzBoard

All such factors combined, SMBs have become a segment with golden potential for SMB-based software solution providers. Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. More dynamic presentations for product content would add to customer satisfaction.

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

For example, suppose posting social media content at a particular time used to generate 20,000 engagements, but now you barely get 1,000; in that case, descriptive analysis recognizes this drastic change and tries to figure out why this is the case. Moreover, it is easy to perform compared to the other types of marketing analysis.

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7 Biggest Benefits of Starting a Channel Partner Program

Allbound

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”.

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7 Biggest Benefits of Starting a Channel Partner Program

Allbound

Making the decision to invest resources in starting a channel partner program can be daunting, sending even the most risk-averse entrepreneurs into a cold sweat. It can also expand your distribution channels, improve your industry knowledge, support your marketing efforts, and increase your lead generation.”.