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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. Customer retention.

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Unlocking Growth With CRM-Powered Predictive Analytics and Sales Forecasting

Nutshell

Predictive analytics and sales forecasting techniques are just a few of the many capabilities that Nutshell CRM offers. Table of Contents What is predictive analytics? Predictive analytics and sales forecasting are techniques used to identify the likelihood of future events based on CRM data trends and patterns. Which platforms?

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How to Enhance Your Business Approach to Customer Service

Smooth Sale

Attract the Right Job Or Clientele: How to Enhance Your Business Approach to Customer Service. Our collaborative blog offers insights on ‘How to enhance your business approach to customer service.’ ’ Customer service is something that most businesses know they need to get right.

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Why Is Your Business Not Attracting New Customers?

Smooth Sale

Poor Social Media Presence Poor social media presence is one of the most common problems businesses have in attracting new customers. If you have abandoned your social media or it’s inactive, people will assume your business is either out of operation or needs to improve its activities and services.

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How To Entice Your Automotive Customers Online

Smooth Sale

Social media is an excellent way of connecting with your customers. Attention-getting attractive visuals of your offerings will bring more prospective customers to your establishment. While this might still work, they will likely miss out on an untapped social media market. Improve Your Online Presence.

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10 Creative Examples of How to Use AI in Sales

Allego

For example, AI can make personalized content recommendations , assess sales calls and provide feedback, and provide valuable insights into customer behavior and preferences. Analytics and Reporting: AI-powered analytics and reporting tools offer deep insights into sales activities, customer behavior, and market trends.

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How to Move Past Bad Press to Enjoy the Good

Smooth Sale

Transparency is Key In the age of social media, transparency is not only appreciated; we expect it. Whether that means revising a policy, making a product safer, or improving customer service, show your audience that you’re committed to change. Address the issue head-on with an honest, open statement.

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