Pointclear

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. Of course, marketing analytics is not new and neither is digital analytics.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

Pipeliner

MARCH 6, 2021

In this Expert Insight Interview, Michael Loban discusses his new book Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. Michael Loban is the chief marketing officer at InfoTrust and an adjunct professor at the University of Cincinnati and Xavier University. Data Analytics.

Analytics 98

Analytics Google Video Marketing 98

SugarCRM

JANUARY 18, 2022

In recent years, there’s been a lot of talk about data as “the new oil.” Businesses need to find ways to leverage data to succeed. From a marketing perspective, leveraging data helps accurately track campaign performance, identify new market opportunities, and understand leads and customers in high fidelity.

Analytics 42

Analytics Data Marketing Scale 42

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. In fact, data has become more valuable and even more important since the COVID-19 outbreak caused such a change in economic conditions. What Is Sales Analytics? 80,000) against the previous period (e.g.,

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114

Lead411

APRIL 30, 2024

Much Too Early Predictions for the B2B Data Industry in 2025 When it comes to business-to-business (B2B) data, companies that want to employ the most recent technologies and trends need always need to have a desire to stay ahead of the curve. This revolution will take place in the realm of intent data.

Industry 52

Industry B2B Data Intent Signal 52

Pipeliner

DECEMBER 19, 2022

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. This is where analytics comes in. What is marketing analytics.

Analytics 52

Analytics Marketing Apparel Social Media 52

Sales and Marketing Management

APRIL 24, 2020

Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. They need data. Lots of data. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. Keep Data Clean and Current.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

MAY 30, 2018

In modern-day marketing, data is the new oil. The more customer data you capture, analyze, and act upon, the better you get at creating influential marketing narratives. In fact, 63% of marketing executives feel strongly that data-driven marketing is crucial to success in our hyper-competitive global economy ( source ).

Analytics 167

Analytics Lead Rank Hiring ROI 167

Sales and Marketing Management

MARCH 11, 2018

Author: Vaughn Aust Defining leads that matter is key to any sales and marketing strategy, but how do you pinpoint those golden customers? After all, it may not be about processing more data, but rather truly understanding what the data means once you have it. Predictive analytics provides this kind of insight.

Analytics 185

Analytics Lead Rank Outsourcing Services Leads 185

Highspot

AUGUST 15, 2023

Sales analytics ultimately outlines where your strengths and weaknesses are in terms of your sales process and each individual rep, and does so in three key areas: productivity, proficiency, and performance. In this blog post, we will delve into sales analytics and how it relates to sales enablement. What Is Sales Analytics?

Analytics 52

Analytics Top of Funnel Lead Rank Forecasting 52

Nimble - Sales

DECEMBER 19, 2019

Predictive analytics involves depending on big data platforms to spot trends and highlight aspects you would likely miss without technological help. Here are five ways that predictive analytics in digital marketing could pay off. If […].

Analytics 105

Analytics Marketing Trends Data 105

Sales and Marketing Management

JULY 17, 2020

A combination of real and perceived data quality issues often drive skepticism from sales leaders and sellers. Poor data quality is a real concern that can have far-reaching effects and unintended consequences. Working with clients we’ve found that while poor data quality is a common problem, there is some good news.

Sales Forecasts 194

Sales Forecasts Forecasting Data Government 194

Nutshell

MAY 22, 2023

Customer relationship management (CRM) software is a multifaceted sales and marketing tool that can help you elevate your sales and revenue. Predictive analytics and sales forecasting techniques are just a few of the many capabilities that Nutshell CRM offers. Table of Contents What is predictive analytics?

Sales Forecasts 62

Sales Forecasts Analytics Forecasting CRM 62

Nutshell

MAY 19, 2023

With web analytics and tracking tools, you can keep an eye on how and where people interact with your website. Integrating your customer relationship management (CRM) software with web analytics and tracking tools gives you a more comprehensive view of user and customer behavior.

Analytics 62

Analytics CRM Tools Demographics 62

Nutshell

APRIL 17, 2023

Sales is a people-focused, intuitive profession, but data is playing an increasingly important role in sales as well. Sales teams can use analytics to connect more effectively with the right leads in addition to making their processes more efficient and focused. These two things don’t have to be opposites—they can go hand in hand.

Analytics 62

Analytics Lead Rank Lead Scoring Hiring 62

Fill the Funnel

FEBRUARY 19, 2024

Data-driven decision making has become an essential aspect of modern business operations. This is especially true for local businesses that operate in highly competitive markets. To remain competitive, local businesses must leverage data insights to make smarter decisions that drive growth and success. This is where AI comes in.

Data 62

Data Funnel Top of Funnel Analytics 62

Apptivo

AUGUST 16, 2023

What Is Predictive Analytics? How Does Predictive Analytics Work? Predictive analytics and other types of business analytics 4. Examples of Predictive Analytics 5. Predictive Analytics Empowers CRM 6. How CRM Predictive Analytics Can Improve Your Business 7. What Is Predictive Analytics?

Analytics 52

Analytics CRM Lead Rank Airlines 52

Pipeliner

MAY 25, 2019

The consumer market has flourished amid the growth of advanced data analytics technology and machine learning. While there are many more data points for B2C sales (given the ratio of businesses to consumers), there are still a significant number of interactions that occur between businesses from which to gain insight.

Analytics 75

Analytics Data B2B Customer Service 75

Smooth Sale

MARCH 6, 2024

Photo by axbenabdellah via Pixabay Attract the Right Job Or Clientele: Will You Take Steps to Secure Your Business’ Data Better? One of the most important ways is to ensure that you are securing your business’s data as well as you can. Encryption means that data is more challenging to read.

Data 110

Data Hiring Licensing Channels 110

Zoominfo

AUGUST 24, 2022

Go-to-market (GTM) tech stacks are complicated — and for good reason. Modern sales and marketing teams need various tools to help them do their jobs. Unfortunately, problems arise when too many apps produce, use, and store disparate data points on the same leads and accounts. The result? So what’s the solution?

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Buying Cycle 130

SBI

MAY 4, 2021

The Sales Learning Analytics That are Instrumental for Measuring Sales Performance. How Sales Learning Analytics Develop Your Sales Team. Sales analytics retrieved from CRM systems don’t tell the full story of what sales representative development needs are. What does the data say about sales representatives’ knowledge?

Analytics 148

Analytics Scale Hiring SalesForce 148

Zoominfo

JANUARY 25, 2022

For most large organizations, the real value of a cloud data warehouse isn’t simply in storing vast amounts of business data, but in how efficiently you can turn disparate data sets into timely, actionable, and accurate insights. That’s where ZoomInfo comes in.

Google 130

Google Data Lead Rank Lead Scoring 130

Sales and Marketing Management

JUNE 27, 2019

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first.

Marketing 274

Marketing Lead Rank Lead Scoring Analytics 274

Pointclear

MAY 1, 2013

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank''s remarkable 25-year career of driving marketing and sales operations divisions within Fortune 500 and start-up organizations is highlighted by his passion for business development and empowering others to succeed.

Analytics 216

Analytics Marketing Sales Qualified Lead Negotiation 216

Chorus.ai

MARCH 18, 2021

Data has become more valuable to sales teams since the COVID-19 outbreak caused such a change in economic conditions. That’s why making full use of sales data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. What Are Sales Analytics?

Analytics 62

Analytics Top of Funnel Buyer Persona Marketing 62

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account.

Data 195

Data Account Based Marketing Demographics Campaigns 195

Pipeliner

JANUARY 8, 2024

An Overview of Virtual Data Room Providers: Choosing the Right Solution for Secure Data Management In our rapidly evolving technological landscape, where data assets continue to surge in volume, choosing the right data management solution is crucial for organizations seeking secure and efficient operations.

Data 52

Data Government Analytics Comparison 52

Zoominfo

AUGUST 16, 2022

The foundation for most successful go-to-market teams is data — but not just any data will do. B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. businesses are small businesses with fewer than 500 people.

Data 130

Data Ideal Customer Profile Segment Face-to-face 130

Lead411

AUGUST 22, 2023

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

Ideal Customer Profile 98

Ideal Customer Profile Maximizer Pipeline B2B 98

Hubspot Sales

AUGUST 2, 2020

The term "sales data analysis" can sound a bit overwhelming — all three words, individually, can be imposing in their own right. Data" conjures up images of rows upon rows of numbers that could be exhausting to pore through. You can't run a sales data analysis if you don't know what kind of sales data you're interested in analyzing.

Analytics 138

Analytics Tools Scale Hubspot 138

Highspot

JANUARY 18, 2024

Marketing has no idea what content generates business value. Leverage data to gain insight into content usage, rep activity, and guidance efforts to help you manage your content more effectively and enhance its impact. Here are tips to put an end to content chaos once and for all with analytics.

Data 52

Data Government Collateral Analytics 52

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

SBI

JANUARY 9, 2018

In today’s big data business world, sales reps often find themselves drowning in sales data and reports, rather than data improving their efficiency and effectiveness in selling. First, let’s define prescriptive analytics. It falls under the same umbrella as predictive analytics and is a form of artificial intelligence.

Analytics 139

Analytics B2B Benefit Scale 139

Zoominfo

APRIL 29, 2022

For go-to-market teams, data is critical to staying competitive, but not just any data. The quality of data matters greatly because bad data negatively impacts every step along the customer’s journey with your brand. To ensure the quality of their data, some organizations hire data quality managers.

Data 130

Data Marketo Transportation Hiring 130