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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?β€” shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support.

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RevTalks, Episode 3: Sales Engineering β€” What Is It?

SalesLoft

Join us live as go-to-market experts share their best advice and insights from the frontlines of revenue β€” with tactics you can immediately implement at your organization. Chris Turner and Rebby John get this question a lot: what does a sales engineer do? Role of a sales engineer Chris: What does a sales engineer even do, Rebby?

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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4 Ways To Maximize Your Marketing Strategy

Sales and Marketing Management

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. A strong content marketing strategy should be priority number one.

Maximizer 192
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Social Sellinator Blogs | Effective Digital Marketing Tools

SocialSellinator

Have you ever wondered what inbound marketing is? In this article, we’ll look at what inbound marketing is, why it’s important, and what 6 key elements you need to include in your inbound marketing plan. Inbound Marketing Plan - What Is It? Now that we’ve answered the question, β€œwhat is inbound marketing?”

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How to Get Started With Channel Partnerships for SaaS Businesses

Sales Hacker

A channel partner is a company that sells products and services for a technology manufacturer or vendor. What is a channel partner? Channel partners basically onboard other people to sell your product for you. But by far, the option that could potentially bring you in the most sales is resellers and sales channel partners.

Channels 101
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How to Create Digital Marketing Strategies for Small Businesses

BuzzBoard

As media consultants and marketing agencies, you are catering to the unique needs of small and local businesses night and day. Therefore, it’s imperative to craft personalized digital marketing strategies that seamlessly mesh with the needs and desires of your small business clients.