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Most Popular Article of the Last Two Years!

Mr. Inside Sales

And that’s why my blog has thousands of subscribers and why more and more sales teams are added daily. I thought you’d benefit from my most popular article I’ve published over the last two years. Response One: “That’s great, and I’d just like to see if we could get on your vendor list for the next time you’re in the market.

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Most Popular Article of 2016

Mr. Inside Sales

If you are a subscriber to my weekly ezine, then you know I publish a new article every week. It’s not surprise, then, that the most popular article I wrote in 2016 is one that gives you, the front line sales rep, a proven way to overcome some of the resistance you face each and every time you pick up the phone to make a cold call.

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B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

Pointclear

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. How they act with a vendor depends on if they think they know how to buy.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

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Responding to the Digital Sales Shift

Sales and Marketing Management

We realized that for the foreseeable future, instead of having 12 field people and 10 inside, we really had 22 inside sales reps. Learning to manage sales virtually versus the way we’d done it historically was going to be a learning curve,” Kavadellas said. Is it necessary to train sales reps on new skills?

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The 11th Question to Ask Before Buying a Marketing Automation Solution

Pointclear

A good read I discovered recently is a post by Lauren Carlson, What Do You Wish You Had Asked Your MA Vendor? , on the Marketing Automation Software Guide blog. Before continuing, I want to mention that PointClear is a strong advocate of marketing automation solutions.

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PLG: How to Turn A Free Sign-Up Into An Enterprise Logo

Sales Hacker

Take a more hands-on approach to inside sales. Establishing an inside sales team can enhance freemium conversion rates for enterprise-level B2B products by focusing on identifying and directly engaging high-priority leads. Great article by Auren Hoffman on this topic below.