article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

article thumbnail

No One Wants Your Cold Calls

No More Cold Calling

When you get referrals, you get meetings with one call. I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. Because decision-makers don’t take cold calls or respond to cold emails. Who has that kind of time?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Guide to Hiring the Best B2B Sales Reps

Zoominfo

Although there will never be a foolproof way to hire the best B2B sales reps, we’ve compiled a list of the top characteristics to look for and the questions you should be asking to determine if a candidate is a good fit. To succeed in B2B sales, a rep needs to be a quick thinker. Very few people enjoy getting sales calls or emails.

Hiring 178
article thumbnail

Do “Refer a Friend” Programs Actually Work? Absolutely! Sometimes.

No More Cold Calling

B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. Should You Give Incentives for Customer Referrals? What About Incenting Salespeople? Should Marketing Offer Incentives for Referrals?

Referrals 120
article thumbnail

[Missed Connections]: Referral Selling Insights from February

No More Cold Calling

Here’s what you might have missed from No More Cold Calling this month. Our topic: “How to get the one-call referral meeting.” For more on the power of a referral program, check out this month’s blog posts from No More Cold Calling: How Getting Referrals Got Me to the Protected C-Suite. You can listen here.

Referrals 120
article thumbnail

October Referral Selling Insights

No More Cold Calling

Here’s what you might have missed from No More Cold Calling this month. One million B2B sales jobs in the US will be lost to self-service eCommerce by 2020, according to Forrester’s report, “ The Death of the B2B Salesman.” It’s the same problem over and over again for B2B sales. Want to remain in sales?

Referrals 120
article thumbnail

Inc Magazine Gets it Wrong on Sales Prospecting

Understanding the Sales Force

In the fifth step of the prospecting call he says that if the prospect sounds interested you should skip the script and jump right to the close. Isn''t this a prospecting call? It certainly doesn''t apply to a complex B2B sale! This systematic approach (250 cold calls/week) is based on a salesperson making cold calls all day.