Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What’s Included in a B2B Customer Profile? Here’s a sure way to mess up a customer profile—guessing.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. If your target account has a business profile set up, check out how they’re presenting themselves. Let’s get into it!

Research 233

Research B2B Tools Company 233

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 105

Trends B2B B2C Social Media 105

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? Let’s catch up on how we’ve skyrocketed our intent solution, all by putting the customer at the heart of its use case. . The product management team identified tens of thousands of keywords that roll up to these topics to improve the ability to detect interest in them.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Allego

FEBRUARY 15, 2024

For example, AI-generated call summaries help sales reps with strategic next steps following meetings with buyers. A Deeper Dive into AI’s Advantages in Sales The adoption of AI in B2B selling goes beyond basic operational efficiencies. Does the software leverage generative AI for instant, inline assessments?

B2B 71

B2B Coaching B2C Tools 71

Sales Hacker Training

JANUARY 31, 2023

But if you need to send one sales follow-up email after the next, you’re like the rest of us. That’s fine, because we’ve got your back with a list of follow-up email templates you can use to reach out to your prospects and get responses. Follow-up sales email after an event or trade show.

Follow-up 52

Follow-up Scale Lead Rank Lead Scoring 52

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

AUGUST 31, 2020

An (admittedly) oversimplified explanation of GPT-3 is as follows: a language processing tool that can do everything from creating poetry, writing code, or answering questions about the world. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. You want proof?

Data 179

Data B2B Industry Engineering 179

Sales and Marketing Management

JANUARY 26, 2018

When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. The simple truth for most B2B companies is you really don’t need more leads. This sounds counter intuitive in an industry obsessed with measuring the number of replies, clicks, downloads, likes and follows.

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Sales and Marketing Management

FEBRUARY 22, 2019

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4 times lower rates than direct sellers. times higher revenue growth.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Allego

JULY 20, 2021

B2B buying has changed, possibly forever. Michael exemplified a veteran B2B salesperson. He recounted how they had done this “dog-and-pony show” multiple times together, and they both actually enjoyed it as well as their pre-meeting dinner to get caught up. B2B buyers today are concerned about their needs, not your process.

Buyer 133

Buyer B2B Buying Cycle Face-to-face 133

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

Examples 130

Examples B2B Microsoft Case Study 130

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. The best B2B option until now has been LinkedIn ads. These ads show up on the top or right hand column on LinkedIn’s website. The ad looks very similar to a traditional company update.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever.

B2B 52

B2B Training Top of Funnel B2C 52

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What’s Included in a B2B Customer Profile? What is a Customer Profile?

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Crunchbase

MARCH 23, 2023

If your team doesn’t already use sales automation software, or isn’t familiar with the benefits, we’re here to help. In this article, you’ll find everything you need to know about sales automation, the benefits of automating different parts of the sales cycle and how you can use sales automation software to close more deals.

Sales Automation 52

Sales Automation Software Software Sales Process 52

LeadBoxer

AUGUST 15, 2020

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Pointclear

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Commenting on strengths and limitations of inbound, he says, “ HubSpot and a lot the inbound marketing—we can’t keep up with them.

Software 187

Software Software B2B Top of Funnel 187

Zoominfo

APRIL 11, 2018

Although there will never be a foolproof way to hire the best B2B sales reps, we’ve compiled a list of the top characteristics to look for and the questions you should be asking to determine if a candidate is a good fit. These are as follows: 1. They can read a person’s emotions and pick up on unspoken concerns. Perceptive.

Hiring 178

Hiring B2B Sales Cycle Call-back 178

Sales and Marketing Management

SEPTEMBER 17, 2017

per B2B buying decision) across social media platforms. Customize all email intros and follow-up. Include a link to relevant information and be sure to follow up again using a consistent cadence (every three business days is ideal) to continue building brand awareness. .

B2B 192

B2B Decision Maker Conversion Social Media 192

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. Keep in mind, each of the following models has specific benefits and shortcomings—so be sure you do your own research before implementing any type of attribution modeling. Contact ZoomInfo today to learn more about improving your B2B marketing efforts.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Pipeliner

OCTOBER 20, 2021

With so many professionals on LinkedIn, it’s no wonder that the platform is a powerful resource for B2B marketing. Here, we’ll go over some benefits and strategies to help you automate B2B marketing and generate leads on LinkedIn. LinkedIn Lead Generation for B2B. Build brand awareness. Conclusion.

Lead Generation 98

Lead Generation LinkedIn B2B Closing 98

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Sales and Marketing Management

SEPTEMBER 17, 2018

Author: Sabrina Ferraioli When you try to call business executives, you’re up against some substantial hurdles — gatekeepers, voicemail, caller ID and their not-a-minute-to-spare schedules. After all, don’t most emails end up in the trash folder? To back up your claim, link to a case study on your website that provides more details.

Conversion 293

Conversion Sales Qualified Lead B2B Direct Mail 293

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Can you use the same CRM software for B2C and B2B purposes?

B2C 74

B2C CRM B2B Ideal Customer Profile 74

Sales and Marketing Management

JUNE 22, 2018

The right software can do the analysis for you, enabling you to see at a glance where the opportunities are – or where the issues are looming. Follow up on better sales opportunities. However, playing catch-up in your rival’s wake is no fun so it’s important to always stay one step ahead of the pack.

Sales Management 196

Sales Management B2B Fashion Call-back 196

PandaDoc

AUGUST 18, 2020

And if you run a business-to-business (B2B) company, you will probably need to conduct your pitch meetings online for the foreseeable future. Choose the Right Presentation Software. Test your software ahead of time to make sure it is working properly and that your internet connection can handle it. Prepare and Rehearse.

Meeting 98

Meeting B2B Face-to-face Follow-up 98

eGrabber

AUGUST 20, 2020

But ironically, this is also the time to ramp up your sales and grow your business. Read on to know how you can ramp up your B2B sales during COVID. Read on to know how you can ramp up your B2B sales during COVID. B2B Sales in the New Normal. Increased B2B Sales Demos. Increasing sales?

B2B 98

B2B Marketing Lead Generation Decision Maker 98

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. Each industry is going to have different content based on what they specialize in, but the content development process should follow the same established standards. B2B vs. B2C. See also: Facebook’s algorithms.

B2B 99

B2B B2C Social Media How To 99

Salesmate

NOVEMBER 25, 2020

Besides, there are many challenges in B2B sales. Here are a few B2B sales approaches that you must consider incorporating to walk on the path of success. Here are a few B2B sales approaches that you must consider incorporating to walk on the path of success. Be determined and explore new ways to attract B2B buyers.

B2B 111

B2B Social Media Networking Consultative Selling 111

SalesLoft

SEPTEMBER 23, 2022

Prospecting with B2B sales emails is sort of like asking a Magic 8 Ball. Increase your chances of a positive response with these proven B2B cold email templates and tips for effective cold emails. What to Keep in Mind for B2B Sales Emails. Luckily, when it comes to your B2B sales email strategy, you don’t have to guess.

Construction 52

Construction B2B Case Study Lead Rank 52

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Let’s explore the world of lead-generating software and tools and discover how to utilize them to enhance your lead generation campaign. Top 4 social media lead gen software or tools.

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

DiscoverOrg Sales

APRIL 16, 2019

And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost and won. These deals are marked by the following characteristics: High perceived risk. Why is this so important for B2B sales? From the time we hang up to the time we sign an agreement, what needs to happen?

Enterprise 120

Enterprise Enterprise B2B Data 120

Janek Performance Group

DECEMBER 20, 2022

They are not buying software. If SaaS customers are not buying software, why do sales reps spend so much time selling software features? If you ever had the mind-numbing experience of sitting through a software presentation where the sales rep only talked about software features, you understand the problem.

Ideal Customer Profile 62

Ideal Customer Profile B2B Negotiation How To 62