Putting Differentiated Value in B2B Value Calculators
Mereo
APRIL 1, 2021
A value calculator seems like a selling organization’s dream come true: a tool that can actually demonstrate your solution’s real worth to a buyer. When it comes down to it, not many B2B organizations build value calculators that achieve the results they are supposed to achieve. The Mereo Approach: B2B Value Engineering 2.
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