How to Negotiate Pricing With Today’s B2B Buyers
SalesFuel
APRIL 8, 2024
It’s common for sellers to have to negotiate pricing. SalesFuel’s Voice of the B2B Buyer found that nearly 40% of buyers conducted online research on a B2B vendor/supplier. Informed buyers are likely to bring their research to the negotiation table and demands for lower prices. Price objections have long been a challenge.
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